The novel coronavirus has shown how vulnerable many sectors are to future pandemics. While occupancy levels are lower, it’s the perfect time to create more resilient, adaptive spaces, and the experiential graphic design industry has the potential to lead the way.
Sydney studio BrandCulture has published a series of articles explaining how COVID-19 will impact the design of built environments from hospitality and education to healthcare and public spaces. Here are a few of its key observation-based predictions, broken down by sector:
In southwestern Sydney, a new library has been built on the site of former motorsports raceway, Oran Park, where BrandCulture (Sydney) drove the project toward a bold graphic direction.
Last year, Standards Australia released a Draft for Public Comment of "DR AS 1428.4.2:2018, Design for Access and Mobility, Part 4.2: Means to Assist the Orientation of People with Vision Impairment—Wayfinding Signs." Many in the wayfinding community collaborated on a joint response to the draft and a revision has recently been released for further comment.
According to Sydney Chapter Chairs, Nick Bannikoff and Carlo Giannasca, the main points are as follows:
“Off Grid 18,”the second-annual international experiential graphic design event created by the Wellington Chapter of SEGD, transpired over four days and four cities in late February. The theme was “Experiential City,” which posed the question, “What is the ‘experiential city’ and where does design fit in?”
Nick Bannikoff and Carlo Giannasca recently spoke to InDesignLive.com about why they’re on a mission to build a strong community of experiential designers in Australia. Earlier this year, Nick Bannikoff, design manager at BrandCulture and Carlo Giannasca, head of environments at Urbanite announced they were bringing SEGD to Sydney through their local chapter. They chatted candidly about the rise of experiential graphic design and how the blending of graphics, wayfinding and interior design can make for better branded spaces.
On the 16th of February 2017 the new SEGD Sydney Chapter was announced at one of the starting events for the SEGD OFF GRID 17 Conference in New Zealand held at the Frost*collective.
"We are very excited to announce the start of a new Australian chapter" said John Lutz SEGD's president, who attended and made the announcement "Australia has the largest SEGD membership of our 35 international countries"
As SEGD experiences growth in membership (a record high of 1830 members at the end of 2016!) on a global level, SEGD’s reach on a local level is also expanding. We’ve grown to a new record of 28 SEGD Chapters around the world, and we’re proud to welcome our newest chapters to the SEGD community.
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