NEWCITY

Media Objectives Honors a Bright Past at NEWCITY

NewCity by Media Objectives

The team created an installation made of three structures, each constructed of glazed bricks salvaged from the original YMCA. The front of each of the three segments references the original building’s façade, while the back of each segment features a mosaic of the different colored bricks, symbolizing the YMCA’s role in bringing “two worlds” together—a grounding concept behind the architecture of the original building.

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