We are excited to announce our next xChange event. These events allow members the opportunity to participate in round table discussions focusing on topics relevant to our field. Attendees will be treated to a lively discussion and a catered breakfast.
For the Achievement First Endeavor Middle School, a Brooklyn charter school for grades 5 through 8, Pentagram created a program of environmental graphics that help the school interiors become a vibrant space for learning. The Pentagram team worked with Rogers Marvel Architects, which designed the school as a refurbishment and expansion of an existing building.
A result of six years of scholarship, the traveling exhibition Eero Saarinen: Shaping the Future is the first comprehensive show of Eero Saarinen’s work. The Museum of the City of New York was its sixth venue after the 2006 inaugural opening in Finland. The show includes black and white photography, presentation and working models, furniture, ephemera, animations, drawings, sketches, and blueprints. For this viewing, curators highlighted Saarinen’s connection to New York, and a fresh new identity was generated.
On May 23, 2011, the New York Public Library celebrated the 100th anniversary of its landmark Stephen A. Schwarzman Building at Fifth Avenue and 42nd Street. To mark the occasion, Pentagram was commissioned to create Celebrating 100 Years, the library’s centennial exhibition, a presentation of 250 artifacts that highlight the collections and history of this remarkable institution.
Located just north of Times Square, The Official NYC Information Center integrates architecture and media into a seamless experience. The centerpiece of the experience is a bank of three large interactive map tables. By placing a “You are here” disc on the table, visitors can explore the city and create custom guidebooks that can be emailed, sent via SMS, or printed. Visitors can also see their saved places on a large-scale, Google Earth fly-through.
Local Projects (media design), WXY Architecture (architecture)
Where am I? What can I do here? Where can I go from here? Consciously or not, we ask such questions every day as we navigate the places and spaces of our lives. Whether we find ourselves in a museum, hospital, train station, park, or street in an unfamiliar city, we depend on systems of visual, audible, and tactile cues not only to lead the way, but also to keep us safe. They are the fundamental questions of wayfinding—a process that encompasses both the experience of choosing a path within a built environment and the set of design elements that aid in such a decision.
Hundreds of thousands of people visit Times Square every day, taking photos of themselves in one of the greatest landmarks in the world. And countless numbers of people come to New York to become famous and leave their mark. With those insights, American Eagle Outfitters created a one-of-a-kind experience for customers at their flagship store in Times Square. They asked R/GA to create an engaging retail experience that would be unique in the Times Square environment and specific to their audience.
Times Square is viewed as the most dynamic urban place in the world, but fundamentally it is a collection of individual buildings with sign “spectaculars” applied to their surfaces. The design of the American Eagle Outfitters Times Square project turns this traditional notion of a "spectacular" on its head.
While Christian Dior readied its 57th Street, Manhattan, store for renovation, a temporary store was opened slightly further uptown to serve its customers while the flagship was under construction. The Gensler design team was given two months to create a unique space that Christian Dior wanted to celebrate its fashion heritage, but in a very contemporary way.
The design approach retained existing signature elements with a modern twist, leveraging the fashion house’s rich history and archive of images while reinterpreting the space’s existing architectural elements in a fresh way.
A creative company needs an innovative workspace. For Grey Group, one of the largest marketing communications companies in the world, a move to new, state-of-the-art headquarters in the former International Toy Center in the Flatiron District, a New York design hub, symbolized a renewed commitment to creativity.
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