Times Square gained its latest sign when the logo of The New York Times was installed on the Eighth Avenue façade of its new Renzo Piano-designed headquarters tower. But what looks like a simple sign—if a 110-ft.-long logo set as a 10,116-point version of the newspaper’s iconic Fraktur font can be called simple—is actually an intricate skin assembled from nearly a thousand separate custom-designed pieces, each a painted, extruded aluminum sleeve 3 inches in diameter.
This exhibition celebrated the remarkable achievements, personalities, and spirit of New York’s beloved baseball teams between 1947 and 1957. Featuring many artifacts never before displayed for public viewing, the exhibition told its stories through archival photos, film footage, memorabilia, and ephemera from the museum, the Baseball Hall of Fame, and private collections.
A highlight of Sir Norman Foster’s new landmark Hearst Building in Manhattan is an exhibition and tour program for one of the company’s most iconic and enduring publications, Good Housekeeping magazine.
The tour celebrates and interprets the Good Housekeeping Institute’s century of commitment to America’s consumers and women’s advocacy, also introducing visitors to the rigorous tests carried out by the Institute’s various departments.
The new InterActiveCorp headquarters in Manhattan, designed by Frank Gehry, contains one of the world’s largest high-resolution video walls. It serves not only as a brand canvas for the Internet commerce company, but has also become a creative destination in its own right.
The Robin Hood Foundation initiated an effort to remodel or create libraries in ten neglected New York City public elementary schools with money raised from corporate donors. The graphic designers named the project The L!BRARY Initiative and designed a simple, flexible identity based on the word-mark. This was extended into signage and other environmental graphics at each of the libraries, each of which is tailored to its school and student body.
For the Krishna Festival in August 2002, representatives of the Hare Krishna movement in New York wanted to provide a way to communicate the Vedic philosophy in an inexpensive (up to $300) but appealing way. The mosaic was a board consisting of 1800 Post-it notes in various colors recently released by 3M. The image was a close-up of the eyes of Krishna, the personification of God in traditional Vedic culture, based on a photo of deities from one of the main temples in Imphal, Manipur, India.
The designers created a viewing wall at Ground Zero, the former site of the World Trade Center in Lower Manhattan. The 13-foot-high wall, the most visited historic site in the U.S., is expected to be in place for the next five to eight years.
To the visiting public, the wall offers safety, accessibility, and sensitivity. To the government agencies charged with the site's redevelopment, it offers transparency (of process) and flexibility.
This memorial exhibition on legendary outspoken New York Senator Daniel Patrick Moynihan was mounted by Moynihan's friends and colleagues, as a personal tribute to his life through words and pictures. A gifted writer and politician, Moynihan was well known for his pithy commentary and passionate correspondence, typed out on his trusty Smith-Corona typewriter.
During this building's former life as a U.S. Post Office, it was designated as Station A – which now presents a clever branding opportunity. Today the A is for Apple.
Bohlin Cywinski Jackson, Ronnette Riley Architect, Apple Graphic Design, Eight, Inc.
Hudson River Park Historic Interpretive Master Plan
The Hudson River Park project consists of the redevelopment of 5.5 miles of derelict industrial waterfront on the west side of Manhattan in New York City into upland park and a marine sanctuary.