The Robin Hood Foundation initiated an effort to remodel or create libraries in ten neglected New York City public elementary schools with money raised from corporate donors. The graphic designers named the project The L!BRARY Initiative and designed a simple, flexible identity based on the word-mark. This was extended into signage and other environmental graphics at each of the libraries, each of which is tailored to its school and student body.
For the Krishna Festival in August 2002, representatives of the Hare Krishna movement in New York wanted to provide a way to communicate the Vedic philosophy in an inexpensive (up to $300) but appealing way. The mosaic was a board consisting of 1800 Post-it notes in various colors recently released by 3M. The image was a close-up of the eyes of Krishna, the personification of God in traditional Vedic culture, based on a photo of deities from one of the main temples in Imphal, Manipur, India.
The designers created a viewing wall at Ground Zero, the former site of the World Trade Center in Lower Manhattan. The 13-foot-high wall, the most visited historic site in the U.S., is expected to be in place for the next five to eight years.
To the visiting public, the wall offers safety, accessibility, and sensitivity. To the government agencies charged with the site's redevelopment, it offers transparency (of process) and flexibility.
This memorial exhibition on legendary outspoken New York Senator Daniel Patrick Moynihan was mounted by Moynihan's friends and colleagues, as a personal tribute to his life through words and pictures. A gifted writer and politician, Moynihan was well known for his pithy commentary and passionate correspondence, typed out on his trusty Smith-Corona typewriter.
The first major retrospective of the 20th Century designer who revolutionized the American home followed Wright's career from his early experience as a theatrical set designer to furnishings and dinnerware to his highly influential "Guide to Easier Living," a textbook for increased domestic efficiency. The challenge was to create an environment that was evocative of Wright's spirit and emphasize the domestic nature of his work.
Scandinavia House is the new permanent home for the American-Scandinavian Foundation, a non-profit organization dedicated to promoting an educational and cultural exchange between the United States and Denmark, Finland, Iceland, Norway, and Sweden. Their Park Avenue building also houses a children's learning center, gallery, café, gift stop, and administrative offices.
Finding a way to display 113 discrete pieces while maintaining clarity and avoiding the cacophony of a cluttered space is difficult enough. But because the AIGA's annual design competition covers a range of design disciplines, it was also crucial to respect how each piece was meant to be experienced.
What to do during the holidays – if you are a retailer without a location in New York City? Rent one. Mega-retailer Target rented a large tourist cruise ship and located it on the West Side at Chelsea Piers on the Hudson River.
Creating a hip and fun Target shopper's experience within a smaller than typical space came with many challenges: traffic flow, wayfinding, and expediting the shopping experience without rushing anyone, to name a few.