The Moveable Museum of the American Museum of Natural History brings interactive education to remote locations throughout the New York City area. Inside, children travel through the Gobi Desert and into a paleontologist's laboratory, all within the confines of a customized Winnebago. Every educational opportunity has been maximized through design. Exterior graphics include actual-size dinosaur renderings (allowing children to measure themselves against their favorite Jurassic creature). Simple interactives are combined with high-tech activities to engage varying ages and skill-levels.
The Endurance: Shackleton's Legendary Antarctic Expedition
The Endurance: Shackleton's Legendary Antarctic Expedition was the most comprehensive presentation ever mounted to describe the epic story of the 1914 expedition led by Sir Ernest Shackleton on the ship Endurance.
In pursuit of its goal to achieve a stronger worldwide awareness of the Ducati brand, the company decided to create a street-level presence in urban centers around the world. The principal objective of the showroom is to create a retail environment that displays the Ducati motorcycle to its best advantage, reinforces the distinctive Ducati brand and captures the dynamic essence of the motorcycle. The design concept, strongly industrial and minimalist in nature, is based on the perception of the motorcycle as an elegant, highly engineered machine.
"Uniquely Grand, Totally Central" is the slogan for the newly renovated Grand Central Terminal. A crossroads for New Yorkers and visitors alike, the terminal is a major public transportation juncture, a renowned New York landmark and a successful retail destination. Two Twelve created two wayfinding maps for this grand space. With the retail directory, the challenge was to design a map that would highlight all of the Terminal's special features and its rich history.
Morla Design created the total brand identity for Levi's Original Spin including logo development, store design, consumer brochures and all point-of-purchase collateral. Designed to appeal to a 15-24 year old audience, Levi's Original Spin is based on the consumer as the creator of their own jeans. Store design and brochure layouts enhance the spirit of individuality with black and white photographs of "personalities" that illustrate the various style options.