Penn South is a large-scale residential complex located on ten square blocks in Manhattan's Chelsea district. Originally constructed in the 1950s, the complex underwent major building and landscape renovations in 2002. While improvements were made to infrastructure, sidewalks, landscaping, and lighting, the owners recognized the need for a new wayfinding program to help residents and visitors navigate this urban campus. Responding to the client's request, Poulin + Morris designed a comprehensive sign program unifying all of the various structures and outdoor common spaces.
This exterior signage system is one of the largest and most technically sophisticated signs in the world. Covering more than 7,000 square feet and spanning 22 stories, the sign is an integrated system of thirteen LED panels that not only grabs the attention of passersby, but also effectively communicates what Reuters does and why it's important. The sign symbolizes how Reuters gathers, processes, and displays information to the public. Raw data flows down the sign and into the building as processed information flows out of the building and up the sign.
Standard street signs are small and difficult to read at a distance for pedestrians, bus riders, and car drivers – particularly after dark. To solve this problem, 34th Street Partnership designed, developed, and installed 200 self-illuminated street signs. The unique lighting system was based on LED technology; the background color for the sign ensures that the diodes within the frame of the sign light up the white font areas and not the background.
The rebirth of 7 World Trade Center was significant to Lower Manhattan in many ways. The original building was destroyed on September 11, 2001, and the new 52-story building is the first permanent structure to rise from the World Trade Center site. It was also the first LEED skyscraper in New York and was awarded the U.S. Green Building Council's LEED Gold status.
Childhood should be a wonderful journey, and the Children's Museum of the East End helps make the trip even better with a discovery-themed approach to the familiar and the unknown, the real and the imagined, and environments both natural and urban. Lee H. Skolnick Architecture + Design Partnership provided complete architecture and exhibit design services for the Long Island museum.
Manhattan's Hearst Tower, the first LEED office tower in New York, is a modern reinterpretation of the Hearst Corporation's original six-story, cast stone, Art Deco home. Foster + Partners inserted a 44-story steel-and-glass tower inside the original structure. The landmark façade is now a 70-ft.-high, skylit atrium space.
The first American interior designer to become a household name, Dorothy Draper was the mid-20th century's Martha Stewart. For a retrospective of her work at the Museum of the City of New York, Pure+Applied used dramatic overscaling and fresh interpretations of Draper's signature decorating techniques to illustrate her bold, brash, and sometimes grandiose style.
Design as process was the focus of Design360's collaboration with AIGA on the 365:AIGA 27 Exhibition at AIGA headquarters in New York. The project allowed Design360 to focus on design's basic elements—technique, materials, and colors—and how each is influenced by the others.