New York

Sue Gould

2013 SEGD Fellow and President 1989-1990

Sue Gould is a designer, builder, historian, calligrapher, master connector, role model, mentor, and self-admitted “New York cheerleader.”

Sue Gould, President of Lebowitz | Gould | Design, Inc.
New York, NY

Fossils Hall

Honor Award
Fossils Hall, American Museum of Natural History, Ralph Appelbaum Associates

Restored, reinterpreted and remounted in 1996, the fourth-floor fossil halls at the American Museum of Natural History are home to many world-renowned specimens. New graphics help communicate new scientific thinking about evolution, and help visitors understand the practice of science. The Hall of Vertebrate Origins explains how early vertebrates came out of the oceans on to land. Specimens and models are hung overhead, with labels on railing beneath them. All exhibits in the main path can be taken apart with a hex wrench, useful for special events and dining occasions.

Ralph Appelbaum Associates

Hanley-Wood's Trade Show Exhibit

Honor Award
Hanley-Wood's Trade Show Exhibit, McMillan Group

The client, an architectural and construction magazine publisher, wanted a high-end design that nevertheless connected it to the "industry." A combination of industrial materials and lights, together with stylish, curved walls and "ceilings," was the result. Oversized color reproductions of magazine covers were displayed in a surprising, dramatic way. The centerpiece conference room was framed by curving, black-framed shoji screens. A distinctive table finished the look.

McMillan Group

Heritage Trails

Honor Award
Heritage Trails, J.M. Kaplan Foundation, Heritage Trails New York, Alliance for Downtown, Chermayeff & Geismar

Four walking tours through downtown Manhattan link 50 historic and contemporary sites with freestanding interpretive graphic panels. Colored dots set into the pavement and hand-held maps are wayfinding aids. Visitors can plan their days and preview their tours at interactive video kiosks.

Chermayeff & Geismar

Levi's Jeans for Women Shop

Honor Award
Levi's Jeans for Women Shop, FCB/Levi Strauss & Co., Morla Design

Custom fixtures, furniture and carpeting help give this 3,200-square-foot, in-store shop its unique character. All design is based on the theme of a woman's curving shape, including sensuous photographs and furniture. Writing, which appears on the carpets and on dress forms, is based on entries from a woman's journal.

Morla Design

Science City

Honor Award
Science City, National Science Foundation, New York Hall of Science, Chermayeff & Geismar

An on-the-street exhibit that reveals how cities work, the Science City exhibit for New York Hall of Science and the National Science Foundation is a truly interactive piece. Visitors see the depth of water mains below through periscopes, look at the antennae through telescopes and read about infrastructure on interpretive signs. The idea is slated to be adopted by science museums throughout the United States.

Chermayeff & Geismar

Mirages of the Walls

Honor Award
Mirages of the Walls, Pratt Institute, Piotr Adamski

This project by a student at Pratt Institute converted computer pixels into black, white and gray tiles. The concept is illustrated with a design for the walls at 42nd Street Subway Station, featuring the faces and feet taken from a vintage photo of the Ziegfeld Follies dancers, who became synonymous with the area. To convey the scale of his design — the entire length of the 42nd Street Station — the designer used a mathematical trick, a spiral presentation that fools the viewer in to seeing the drawings in perspective and in context.

Piotr Adamski

Brooklyn Museum of Art

Honor Award
Brooklyn Museum of Art, Pentagram

Working with Poleshek Partnership Architects, the Brooklyn Museum of Art is building a new entrance to its main facade, with two years of construction scheduled. Pentagram helped turn this potential eyesore into an opportunity to show the community what the building, vaguely municipal in appearance and not frequently visited, actually housed inside.

Pentagram

Grand Central Construction Barricades

Honor Award
Grand Central Construction Barricades, LaSalle Partners, Two Twelve Harakawa

Grand Central Terminal, the landmark Beaux Arts transportation hub in the heart of New York City, was undergoing a $175 million renovation to clean and restore the building. Envisioned to be more than a railway station, the terminal houses more than 100 new retail stores and restaurants. To create a sense of excitement and anticipation about the restoration program, Two Twelve designed a system that expresses near completion of construction and gave pedestrians a sense of what was to come.

Two Twelve Harakawa

Hall of Biodiversity

Honor Award
Hall of Biodiversity, American Museum of Natural History, Ralph Appelbaum Associates

The 11,000-square-foot Hall of Biodiversity at the American Museum of Natural History was created to celebrate life's great diversity and beauty. As well as focusing on living species, the exhibit also tells the story of mass global extinction, and how species are being lost at alarming rate through human activities. Located within a softly illuminated space are three main areas: The Spectrum of Life, the Rainforest and The Resource Center. The challenge was to explain an extensive story with different messages within a compressed space.

Ralph Appelbaum Associates

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