New York

Pearls

Honor Award
Pearls, American Museum of Natural History

In this comprehensive exhibition, natural specimens paired with cultural objects offer visitors a global view of the many aspects of pearls, the mollusks that produce them, and the cultures that have long prized them. Circular alcoves, grouped around a central core, each explore a particular theme, such as marine pearls or pearls in history. Visitors can move from the center in any direction to build information, layer by layer, like the form of a pearl itself.

American Museum of Natural History

American Folk Art Museum

Honor Award
American Folk Art Museum, Pentagram

Pentagram was commissioned by the American Folk Art Museum to develop a new institutional identity and environmental graphics for their new building on West 53rd Street. The building is built out of a rich, minimal/modern combination of materials including tombasil, concrete, wood, and terrazzo, each treated in a way to bring out the natural color and texture of the material. The above ground floors total about 5000 square feet, so signage needs were mainly donor acknowledgement and floor and room identification.

Pentagram

ING Direct

Merit Award
ING Direct, Gensler

ING Direct, an Internet division of the Dutch banking and insurance conglomerate ING Group, desired to build cafés that could attract both new customers as well as serve existing ones. As an on-line bank, the café would satisfy the need for a "bricks-and-mortar" consumer street presence. The cafes would draw existing and potential customers into an upbeat space where individuals could learn about the company and access their account information.

Gensler

The Rocky Horror Show

Merit Award
The Rocky Horror Show, Jordan Roth, Rockwell Group

The stage is set up to resemble a run-down, neglected old-time movie palace, a tribute to "B" movies of the fifties, complete with dilapidated theater seats, an art deco chandelier and a richly sculpted proscenium arch. The proscenium splits apart, collapses, and tracks off left and right; the movie seats flip upside down and disappear, and the scrim is pulled down to reveal a distorted metal grid wall in front of the onstage band.

Rockwell Group

World Trade Center Memorial

Merit Award
World Trade Center Memorial, Rocky Mountain College of Art & Design, Carrie Helle

This memorial is meant to capture a moment from the morning of September 11, a day that stands strongly in everyone's mind. The beginning of the memorial, essentially "ground zero," was designed so visitors walk through a path of destruction. Obstacles in their way will be life-size sculptures of people running from the towers and helping others, demolished vehicles, fire trucks, and other emergency vehicles. There will also be briefcases, cell phones, facemasks, and paper scattered on the ground.

Carrie Helle

AMTRAK's Acela

Merit Award
AMTRAK's Acela, AMTRAK/National Railroad Passenger Corporation, Calori & Vanden-Eynden

AMTRAK's Acela Specialty Station Signage Program. The Acela signage breaks new ground in the branding arena. Rather than being logotype-driven, the program derives its branding strength from its sculptural forms.

Calori & Vanden-Eynden

Good Grief!

Merit Award
Good Grief!, Children's Museum of Manhattan Exhibitions Department

In celebration of the genius of Charles M. Schulz, familiar characters Charlie Brown, Snoopy, Lucy, and Linus step into the third dimension, leading children and families on a fun journey through childhood trials and tribulations. A retrospective gallery of comic strips chronicle five decades of Schulz's work on panels that incorporate display cases of vintage Peanuts memorabilia. The design team faced the challenge of creating a highly interactive, three-dimensional world from a two-dimensional comic strip.

Children's Museum of Manhattan Exhibitions Department

Tom Geismar

2002 SEGD Fellow

Tom Geismar is a founding partner of Chermayeff & Geismar and widely considered a pioneer of American graphic design. During the past four decades he has designed more than 100 corporate identity programs. His designs for Xerox, Chase Manhattan Bank, Best Products, Gemini Consulting, PBS, Univision, Rockefeller Center and, most notably, Mobil Oil have received worldwide acclaim.

Tom Geismar, Chermayeff & Geismar & Haviv
Chermayeff & Geismar & Haviv
New York, NY

Rose Center for Earth and Space

Merit Award
Rose Center for Earth and Space, Ralph Appelbaum Associates

Linking the planetarium and the museum intellectually and architecturally while creating a seamless integration of the subject with its architecture was the design intent at the Rose Center for Earth and Space. The exhibit takes visitors on journeys through time, size, formation, and evolution, inspiring awe and the desire to learn more about the cosmos. The collaborative design process engaged architects, scientists, and educators with the design team to enrich the experience and generate special insights that are reflected the interpretive program.

Ralph Appelbaum Associates

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