The New York Times Building Façade

The New York Times Building Façade

Honor Award
The New York Times Building Façade, Forest City Ratner Companies, Pentagram

Times Square gained its latest sign when the logo of The New York Times was installed on the Eighth Avenue façade of its new Renzo Piano-designed headquarters tower. But what looks like a simple sign—if a 110-ft.-long logo set as a 10,116-point version of the newspaper’s iconic Fraktur font can be called simple—is actually an intricate skin assembled from nearly a thousand separate custom-designed pieces, each a painted, extruded aluminum sleeve 3 inches in diameter.

Pentagram
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