The New York Times

"The Truth is Local" Experiential Storefronts

Honor Award 2020
Sylvia Harris Award 2020
"The Truth is Local" Experiential Storefronts

As the local journalism crisis deepens, with thousands of local news outlets shuttering across the country, The New York Times has renewed its focus on covering their own home base. The Times has a rich tradition of reporting in New York, but because of the publication’s political and international coverage, many New Yorkers don’t think of it as a local news source.  

The New York Times Building Facade

Making Headlines

At the Renzo Piano-designed New York Times Building, Pentagram melds signage, architecture, and brand identity for Times Squares’ founding tenant.

When Pentagram was brought on to conceive the façade identity for The New York Times Building, it was obvious that signage should be integrated with the building’s innovative brise soleil, a curtain wall of white ceramic rods designed to control light and heat intake.

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