New York City beaches

NYC Beaches Wayfinding and Signage

Hitting the Beach

In the wake of Hurricane Sandy, Pentagram builds a stronger-than-ever identity for New York City’s public beaches.

Design intervention in the wake of a natural disaster can be a tricky proposition. Emotions run high. Resources are scarce. Environmental restoration seems insurmountable. Efforts to rebuild, though admirable, can be fragmented, unorganized, and politically charged. It’s hard to know where to start.

Pentagram

Photo of signage on New York City beaches

Pentagram (worldwide) partner Paul Scher designed a new program of signage and environmental graphics for New York City’s beaches, which reopened recently following the devastation of Hurricane Sandy. Paula also designed her 19th season campaign for Shakespeare in the Park, this year featuring The Comedy of Errors and Love’s Labour Lost.

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