CityCenter Las Vegas Environmental Graphics and Wayfinding

A truly unique project from the SEGD archives circa 2010, CityCenter Las Vegas had a dream-team of five firms working on experiential graphic design. The 76-acre site sits on one of the world’s most notorious streets, where the development company commissioned eight world-renowned architects, 15 fine artists, more than 250 design firms, and 9,000 construction workers to realize an unprecedented $8.5 billion “urban resort”.

Monarch Experience at The Cosmopolitan

Merit 2014
Monarch Experience at The Cosmopolitan

Monarch is the latest experiential design concept unveiled by The Cosmopolitan of Las Vegas, extending the library of digital narratives for which it has already won numerous design awards, including the 2011 Cannes Grand Prix. The display platform for the installation is a unique and innovative combination of architecture and multimedia: eight massive floor-to-ceiling video columns in the Cosmopolitan lobby. The original content platform was designed by Rockwell Group's LAB.

Digital Kitchen

Clifford Selbert and Robin Perkins, SEGD Fellows

Clifford Selbert & Robin Perkins

Monumental Achievements

SEGD Fellows Clifford Selbert and Robin Perkins add dramatic scale, emotion––and most of all, stories––to the urban landscape.

Landscape architect/graphic designer Clifford Selbert and graphic designer/sculptor Robin Perkins teamed up in the late 1980s and, in the ensuing 25 years, they have collaborated with a wide range of municipalities, public agencies, owners, developers, and architects to create landmark projects that connect stories to places using art, communications, and environments.


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