Nevada

SEGD Branded Environments Event Returns to Las Vegas

SEGD Branded Environments Promo 2019

LAS VEGAS– The SEGD Branded Environments event returns to the Digital Signage Expo in Las Vegas for the third year in a row by popular demand with a diverse lineup of speakers, tour offerings and opportunities to connect with fellow participants as well as the local design community. SEGD Branded Environments 2019—is the event for the design of brand-centric customer experiences. 

Sin City Embellishment: Expressive or Kitsch?

Though the Las Vegas Strip may be garish to some, with its borderline intrusive décor and “pseudo-historical” architecture, some professional architects, most notably Robert Venturi and Denise Scott-Brown, have become captivated by the “ornamental-symbolic elements” the buildings present.

CityCenter Las Vegas Environmental Graphics and Wayfinding

A truly unique project from the SEGD archives circa 2010, CityCenter Las Vegas had a dream-team of five firms working on experiential graphic design. The 76-acre site sits on one of the world’s most notorious streets, where the development company commissioned eight world-renowned architects, 15 fine artists, more than 250 design firms, and 9,000 construction workers to realize an unprecedented $8.5 billion “urban resort”.

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