The Gilmore Bank is an almost fifty-year-old, family-owned, hometown bank in the middle of a city. Moved twice in the past five years, the bank now occupies a street front portion of a new building with an architectural style that is elegant and simple, retaining visual elements from its handsome original building. The design challenge for the exterior graphics and signage was to create a sign visible from a busy street, extend and strengthen its graphic identity, and harmonize with the exterior architecture.