Natasha Jen

Pentagram

Pentagram is the world's largest independent design consultancy. The firm is owned and run by 21 partners, a group of friends who are all leaders in their individual creative fields.

They have offices in London, New York, San Francisco, Berlin and Austin. Pentagram designs everything: architecture and interiors, products, branding and identities, publications, posters and websites, books, exhibitions, films and digital installations.

Border City

Honor Award 2017

Building a wall between the U.S. and Mexico was a focal point of the 2016 U.S. presidential election; the idea has turned attention to the border between the two countries but ignores the point that they coexist in a complex synergy. Designed in collaboration with FR-EE / Fernando Romero Enterprise in response to the official theme, “Utopia by Design,” “Border City” is the Mexico installation at the first annual London Design Biennale.

Closed Worlds

Merit Award 2017
"Closed Worlds" Exhibition

What do outer space capsules, submarines, and office buildings have in common? Each was conceived as a closed system, a self-sustaining physical environment that is set apart from its surroundings and uses its own matter and energy to function. “Closed Worlds” was an exhibition at the Storefront for Art and Architecture in New York that presents 41 living prototypes for these ecologically regenerative systems.

A Black-Tape Affair: Pentagram's Big Idea for AIA Exhibition

AIA New Practices Exhibition by Pentagram (Natasha Jen)

Whether the budget is big or small (or practically non-existent), it’s always about the idea. Pentagram Partner Natasha Jen and her team had almost no budget to create a high-impact exhibition for AIA New York’s New Practices competition, but they managed it anyway—with black vinyl tape and IKEA picture frames. They even created a custom tape typeface (yes, really).

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