The Nassal Company

Liberty Science Center

Walking the [Technology] Talk

At Liberty Science Center, visitors use technology and new media to interact with—and even change—museum content.

In a world where science and technology dramatically affect our everyday lives—think global warming, pandemic disease, and nanotechnology—science museums share the critical mission of educating visitors to make good choices about the way they live, work, and play.

In 2005, New Jersey’s Liberty Science Center looked in the mirror and faced the fact that it wasn’t up to the task.

New World of Coca-Cola

A Coke and a Smile

Museum, cultural touchstone, or marketing tool for the world’s No. 1 brand? With the help of iconic graphics, the New World of Coca Cola manages to be all three.

Andy Warhol may have said it best when he described the universal appeal of Coca Cola. “…A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.”

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