Museum of Arts and Design

MADBALLBALL

Finalist 2018
MADBALLBALL

The design team partnered with the Museum of Arts and Design (MAD) in New York to create the signature digital experience for the 60th annual Mad Ball gala, their most important fundraiser. To entertain guests that included design luminaries, museum board members and honorees such as Madeleine Albright, Jorge M. Pérez and Barnaba Fornasetti, the museum tasked the team with creating a memorable interactive experience that was, true to their mission, an innovative and unexpected celebration of design and the creative process.

Museum of Arts and Design Digital Wayfinding and Interactives

Museum of Arts and Design

MAD World

With a newly renovated building, dynamic wayfinding, and engaging interactives, the Museum of Arts and Design enters a new era.

A caterpillar requires 10 days to emerge from its chrysalis as a Monarch butterfly. It takes 10 weeks for a downy cygnet to transform into a Trumpeter swan. For the Museum of Arts and Design, metamorphosis has been a decades-long undertaking.

Museum of Arts and Design

Honor Award
Museum of Arts and Design, Pentagram

The Museum of Arts and Design in New York collects and presents contemporary and historic innovations in craft, art, and design. The museum opened its new home at Two Columbus Circle in September 2008. As part of the museum's relocation, MAD commissioned Pentagram to create static and dynamic interior and exterior signage and wayfinding as well as a suite of interactive interpretive media for the galleries.

Pentagram
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