Kevin Cherashore is the Owner/President of Direct Embed Coating Systems LLC and MS Signs. Kevin and Mo Ladak established MS Signs in 2008 after extensive careers in the sign industry. Their lofty goal was to improve lives and make the world a better place through sharing their skills in the development of superior companies and institutions. This translated to an approach centered on supporting the strategies of elite businesses through close relationships based on trust, education, and transparency.
It’s amazing what can happen when a whole community rallies around a project. From high school students to state senators, a broad swath of citizens of the Upper Perkiomen Valley in Pennsylvania participated in the creation of a new regional wayfinding system with the help of CVE Design (New York).
MS Signs (Paterson, N.J.) created the signage, changeable graphics, fixtures, cash wraps, and ceiling and floor treatments for FlyBy Sports' airport retail store using its Direct Embed coatings over .040” aluminum.