Morla Design

Levi's Jeans for Women Shop

Honor Award
Levi's Jeans for Women Shop, FCB/Levi Strauss & Co., Morla Design

Custom fixtures, furniture and carpeting help give this 3,200-square-foot, in-store shop its unique character. All design is based on the theme of a woman's curving shape, including sensuous photographs and furniture. Writing, which appears on the carpets and on dress forms, is based on entries from a woman's journal.

Morla Design

Levi's Original Spin Store Design

Merit Award
Levi's Original Spin Store Design, Levi Strauss & Co., Morla Design

Morla Design created the total brand identity for Levi's Original Spin including logo development, store design, consumer brochures and all point-of-purchase collateral. Designed to appeal to a 15-24 year old audience, Levi's Original Spin is based on the consumer as the creator of their own jeans. Store design and brochure layouts enhance the spirit of individuality with black and white photographs of "personalities" that illustrate the various style options.

Morla Design
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