This hip exhibit was designed to help Intel overcome its stodgy image and appeal to a twentysomething crowd of film and computer video animators. To attract this lucrative market, Intel's exhibit featured giant "polygon people," demo videos shown in internally illuminated fiberglass orbs, a giant video wall and live performances. Most of the materials are recyclable and all are reusable. Instead of running in the background, Intel's video wall was an integral part of its live presentation.

The primary objective of this trade show exhibit was to position the Levi Strauss brands as leaders of men's apparel trends. The company's former exhibit occupied 20,000 square feet in the farthest corner of the exhibit hall and had struggled through twenty years of use. In redesigning its trade show exhibit, the client was aware that a massive "corporate" exhibit would alienate buyers focused on unique, individual style. The solution was a metaphor of exhibit as village. A wide variety of elements was set in a loose visual framework.

While the function of this exhibit was to showcase Italian tiles, a fabrication requirement was that tiles be used sparingly to keep the shipping weight down. Each overhead pyramid lights a single tile, each weighing less than fifty pounds.

Minimalist elements allow the tiles to be displayed much like art objects. The entire exhibit is dipped in Ferrari red, as most Italian tile manufacturers are located near Modena.