This year, the Portland multi-disciplinary design firm Mayer/Reed, Inc. is recognizing two anniversaries—a thirtieth and a fortieth. This unusual milestone marks the firm’s establishment by Michael Reed, FSEGD, in 1977 as a visual communications and product design studio; then he formed a partnership ten years later with Carol Mayer-Reed, FASLA, who added landscape architecture and urban design services.
As Portland’s first new bridge across the Willamette River in 42 years, Tilikum Crossing, Bridge of the People is the first transit, bike and pedestrian-only bridge in the US, marking a new era in transportation. The transit agency challenged the Mayer/Reed design team to create a commemoration honoring its place in Portland’s history. The design team was asked to propose the commemoration location, content and form.
2016 was a busy year for our members and followers, so you probably haven’t read or watched each and every one of the over 1,000 pieces of new content posted on segd.org over the last 12 months. Lucky for you, we’ve compiled a top 20 list from all the articles, videos and content the website has to offer. Consider it your SEGD 2016 executive summary. Sit back, relax and enjoy!
SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.
SEATTLE– During the 2016 SEGD Conference Experience Seattle, winners of the 2016 SEGD Excellence Awards were announced and celebrated among the largest annual gathering of members of the experiential graphic design community. Since 1987, SEGD’s Excellence Awards have honored the individuals, companies, and institutions whose work has significantly advanced the environmental and/or experiential graphic design fields. The 2016 honorees and awards are as follows:
2016 SEGD Fellow: Michael Reed, Mayer/Reed
Over a career that spans more than 40 years, Michael Reed has helped shape a wide variety of public spaces, from airports to courthouses and from urban bike trails to homeless shelters. His humanist approach to design has touched them all—weaving story with place and people to create spaces that respect and improve the quality of life for those using them.
The Intersection of Design and Public Engagement
“...as you play in this garden please try to remember we’re all in this together...” - Lawrence Halprin
Mayer/Reed (Portland, Ore.) designed the building signage and donor recognition for the new Friends of Children-Portland facility in Rockwood, Ore.
Mayer/Reed (Portland, Ore.) will collaborate with Snøhetta and DIALOG on the design of the Willamette Falls Riverwalk at the former Blue Heron Paper Mill site in Oregon City, Ore.
Vancouver Community Library opens its books and its doors with a building design and wayfinding that welcome the future. The project was a 2014 SEGD Global Design Award winner!
A “drawer full of knowledge” metaphorically describes the building design and wayfinding concept for the new Vancouver Community Library. A 200-foot long, four-story atrium is the open drawer, exposing the library’s contents and encouraging exploration.
Mayer/Reed (Portland, Ore.) has named Kathy Fry Associate Partner of its Visual Communications and Product Design group.
Established in 1977, Mayer/Reed is a 27-person Portland, Oregon-based design studio providing landscape architecture, urban design, visual communications and product design services for the environments in which people live, work and play. Our designs emerge from a process that explores the social, cultural, ecological and historic contexts of each place, resulting in spaces that resonate with genuine identity.
Guided by the economic downturn, rising gas prices, and the quest for physical fitness, bike trail signage comes of age.
Making the Train
Mayer/Reed applies sustainable design approaches in its revamp of signage for Portland’s TriMet transit system.
After almost two decades working with Portland’s TriMet transit system on signage for its bus and light-rail lines, Mayer/Reed has learned some important lessons about providing information to public transit users.
2001 Distinguished Member Award Honoree
2004-2009 SEGD Board Member
2005-2008 SEGD Board Education Chair
2016 Fellow Award
Michael Reed is the partner in charge of Mayer/Reed’s visual communications and product design group, which was established in 1977 to integrate visual communications into the built environment.
The Power of Metal
More malleable than stone, stronger than glass, and nobler than synthetic materials, metal expresses quality and permanence.
For thousands of years, blacksmiths have fabricated metal works of impressive scale and fluidity. Iron was first forged in the Middle East around 1900 BC and arrived in Europe by 1200 BC. In colonial America, the blacksmith was an essential member of every community. From the creation of ancient weaponry to utilitarian and decorative architectural features, metal work is both art and craft.
The Urban Marker project is part of the newly created Eastbank Esplanade, a 1.3-mile riverfront pedestrian and bicycle corridor funded by the Oregon Department of Transportation and the City of Portland. The Urban Markers symbolically connect the Eastbank Esplanade to adjacent residential neighborhoods isolated from the river by construction of the interstate highway in the early 1960s.
San Francisco International Terminal Building Food and Retail Signage Program. While tenants at the International Terminal Building included top restaurants, retailers, an airport museum, and the San Francisco Museum of Modern Art Store, ...
Northwest Museum of Arts & Culture Donor Recognition
This piece was commissioned for a new museum addition and is located in the entry pavilion. It has three programmatic components: as a sculptural piece located at the head of the grand stairs to the lower level exhibit space; as a screen for the café area beyond; and as a donor recognition piece for the museum's capital campaign. Titled Fire Lodge, the piece evokes the images of the region's Native American cedar bark lodge and fire pit, symbolic of a gathering place.
Wayne Lyman Morse United State Courthouse. The Wayne L. Morse United States Courthouse in Eugene, OR, was built under the U.S. General Service Administration's Design Excellence Program and was completed in October 2006.
Distinguished Member Award
For demonstrating outstanding volunteer efforts while significantly contributing to the direction, growth, and excellence of SEGD programs
Recipients of the Distinguished Member Award have been instrumental in cultivating university EGD programs, advancing accessible and green design, and promoting cultural agenda through design.
List of Distinguished Members
2017 Kelly Kolar