Michael Reed

Best Content of 2016 Graphic
SEGD's Best Content of 2016

2016 was a busy year for our members and followers, so you probably haven’t read or watched each and every one of the over 1,000 pieces of new content posted on segd.org over the last 12 months. Lucky for you, we’ve compiled a top 20 list from all the articles, videos and content the website has to offer. Consider it your SEGD 2016 executive summary. Sit back, relax and enjoy!

Object, Symbol, Message - 2016 Fellow Michael Reed

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

2016 SEGD Fellow and Excellence Award Winners Announced

SEATTLE– During the 2016 SEGD Conference Experience Seattle, winners of the 2016 SEGD Excellence Awards were announced and celebrated among the largest annual gathering of members of the experiential graphic design community. Since 1987, SEGD’s Excellence Awards have honored the individuals, companies, and institutions whose work has significantly advanced the environmental and/or experiential graphic design fields. The 2016 honorees and awards are as follows:
2016 SEGD Fellow: Michael Reed, Mayer/Reed

Michael Reed, 2016 SEGD Fellow
2016 SEGD Fellow Michael Reed of Mayer/Reed—For the Greater Good

Over a career that spans more than 40 years, Michael Reed has helped shape a wide variety of public spaces, from airports to courthouses and from urban bike trails to homeless shelters. His humanist approach to design has touched them all—weaving story with place and people to create spaces that respect and improve the quality of life for those using them.

Revolution in the Landscape: Re-Experience the Halprin Fountains

The Intersection of Design and Public Engagement

“...as you play in this garden please try to remember we’re all in this together...” - Lawrence Halprin

Friends of the Children-Portland entry gate (Mayer/Reed)
Mayer/Reed Designs Donor Gate for Non-Profit

Mayer/Reed (Portland, Ore.) designed the building signage and donor recognition for the new Friends of Children-Portland facility in Rockwood, Ore.

Willamette Riverwalk
Mayer/Reed on Team for Willamette Riverwalk

Mayer/Reed (Portland, Ore.) will collaborate with Snøhetta and DIALOG on the design of the Willamette Falls Riverwalk at the former Blue Heron Paper Mill site in Oregon City, Ore.

Vancouver Community Library Knowledge Wall
Vancouver Community Library Wayfinding

Open Book

Vancouver Community Library opens its books and its doors with a building design and wayfinding that welcome the future. The project was a 2014 SEGD Global Design Award winner!

Vancouver Community Library

A “drawer full of knowledge” metaphorically describes the building design and wayfinding concept for the new Vancouver Community Library. A 200-foot long, four-story atrium is the open drawer, exposing the library’s contents and encouraging exploration.

Kathy Fry Promoted at Mayer/Reed

Mayer/Reed (Portland, Ore.) has named Kathy Fry Associate Partner of its Visual Communications and Product Design group.


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