Michael Gericke

Penn Station, friendly? Pentagram’s new wayfinding in the notoriously unfriendly transportation hub aims to make it so.

In December 2014, following a three-year renovation that has restored the historic Andrew Carnegie Mansion and increased the museum’s exhibition space by 60 percent, the Cooper Hewitt, Smithsonian Design Museum reopened to the public. Pentagram’s Michael Gericke and Eddie Opara have collaborated on the graphics for the revitalized institution, including a bold new graphic identity, website, signage, wayfinding, and exhibition graphics.

College Football logo by Michael Gericke

Pentagram (New York) Partner Michael Gericke designed the logo and trophy for the College Football National Championship.

The system includes a typographic structure for the signage, using shifting point sizes to denote floors, departments, and services at the York location.

Michael Gericke

Michael Gericke studied graphic design at the University of Wisconsin. Prior to joining Pentagram in 1986, he worked for Communication Arts in Boulder, Colorado, where he produced many projects combining graphics with three-dimensional design.

Pentagram (worldwide) announced completed work including a dynamic branding initiative for the University of Colorado Boulder, launched by DJ Stout and his team and inspired by the school’s adventurous spirit.

Justus Oehler designed a new logo, packaging, website, and communications to help Oliveda, an extraordinary and natural cosmetics company, grow into 20 new markets.

100 Years Exhibition

100 Years Young

Pentagram’s exhibition for The New York Public Library celebrates a special birthday for the landmark building it calls home.

The New York Public Library may be better known for Patience and Fortitude, the regal marble lions guarding the entrance to its main branch at Fifth Avenue and 42nd Street, than it is for the 60 million artifacts it holds.  

Photo of graphics for GlaxoSmithKline

Pentagram (New York) Partner Michael Gericke and his team designed a bold program of large-scale environmental graphics for the new U.S. headquarters of GlaxoSmithKline, the global pharmaceuticals and consumer healthcare company. Located in Philadelphia’s Navy Yard, the innovative “smart” workspace is 100% mobile: no one has an assigned desk, not even the company president. Pentagram’s iconic graphics help foster a spirit of connection for a new collaborative way of working.

Photo of Paula Scher

Pentagram (Worldwide) Partner Paula Scher was selected to receive the 2013 National Design Award for Communication Design. Sponsored by Cooper-Hewitt, National Design Museum, the National Design Awards celebrate outstanding achievement and innovation in design and will be presented this fall at a gala in New York.

image of World Chess rebranding

Pentagram (New York) designed a new program to rebrand World Chess, the pinnacle of competitive chess. Designed to emphasize the qualities of intelligence and intensity inherent to the game, the graphic identity takes the form of a three-dimensional hexagonal board in which many different permutations can be seen.

Photo of LOOK campaign for New York City

Pentagram (New York), working with the New York City Department of Transportation, has designed a playful new symbol and campaign that reminds pedestrians and drivers to look out for each other before entering crosswalks and intersections; “LOOK!”—created by Michael Bierut and team—is being introduced with a marketing campaign written and designed by Pentagram.

Pentagram (New York) Partners Michael Gericke and Michael Bierut developed a new name, mission statement, and identity for the Air Transport Association, the trade organization of the principal U.S. airlines. Rebranded as Airlines for America (or “A4A”), with the tagline “We Connect the World,” the association is represented by a symbol of five planes coming together to form a star, a visual metaphor for a group of airlines working in concert for their country.

In its new world-class stadium designed by Eisenman Architects and HOK Sport, the Arizona Cardinals can boast a retractable roof and the only retractable grass playing field in North America. The state-of-the-art facility is also the site of the 2008 Super Bowl. Thanks to a high-impact environmental graphics program by Pentagram Design, the stadium also provides a one-of-a-kind destination for football fans.

The rebirth of 7 World Trade Center was significant to Lower Manhattan in many ways. The original building was destroyed on September 11, 2001, and the new 52-story building is the first permanent structure to rise from the World Trade Center site. It was also the first LEED skyscraper in New York and was awarded the U.S. Green Building Council's LEED Gold status.

This exhibition celebrated the remarkable achievements, personalities, and spirit of New York’s beloved baseball teams between 1947 and 1957. Featuring many artifacts never before displayed for public viewing, the exhibition told its stories through archival photos, film footage, memorabilia, and ephemera from the museum, the Baseball Hall of Fame, and private collections.

The designers created a viewing wall at Ground Zero, the former site of the World Trade Center in Lower Manhattan. The 13-foot-high wall, the most visited historic site in the U.S., is expected to be in place for the next five to eight years.

To the visiting public, the wall offers safety, accessibility, and sensitivity. To the government agencies charged with the site's redevelopment, it offers transparency (of process) and flexibility.

The building's architecture was designed to make the most of the stunning natural environment with walls of glass providing views of the nearby Wasatch Mountains and a rooftop garden providing 360-degree views of the Salt Lake Valley.

This memorial exhibition on legendary outspoken New York Senator Daniel Patrick Moynihan was mounted by Moynihan's friends and colleagues, as a personal tribute to his life through words and pictures. A gifted writer and politician, Moynihan was well known for his pithy commentary and passionate correspondence, typed out on his trusty Smith-Corona typewriter.

Terminal One at Lester B Pearson International Airport in Toronto is a major hub for international travel between the US and Canadian borders and one of the busiest airports in the world. Any signage system has to accommodate the Canadian Language Act, which mandates all public signage appear in both English and French.

Pentagram created a comprehensive program of wayfinding and environmental graphics for the temporary PATH station at the former site of the World Trade Center. The station is designed as a stopgap until the new transportation center is completed in 2008. Because the station was deliberately designed to be temporary, the architecture is expeditious, open-air, and impermanent. The building is not air conditioned or heated, and looks directly into the Ground Zero site.

This exhibition celebrated the long and varied career of the late US Senator Daniel Patrick Moynihan. Senator Moynihan was an outspoken advocate of public architecture and urban planning. The museum organized the show as a tribute to the "Senator of Design."

On May 23, 2011, the New York Public Library celebrated the 100th anniversary of its landmark Stephen A. Schwarzman Building at Fifth Avenue and 42nd Street. To mark the occasion, Pentagram was commissioned to create Celebrating 100 Years, the library’s centennial exhibition, a presentation of 250 artifacts that highlight the collections and history of this remarkable institution.

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