Michael Gericke

College Football logo by Michael Gericke

Pentagram (New York) Partner Michael Gericke designed the logo and trophy for the College Football National Championship.

The system includes a typographic structure for the signage, using shifting point sizes to denote floors, departments, and services at the York location.

Michael Gericke

Michael Gericke studied graphic design at the University of Wisconsin. Prior to joining Pentagram in 1986, he worked for Communication Arts in Boulder, Colorado, where he produced many projects combining graphics with three-dimensional design.

Pentagram (worldwide) announced completed work including a dynamic branding initiative for the University of Colorado Boulder, launched by DJ Stout and his team and inspired by the school’s adventurous spirit.

Justus Oehler designed a new logo, packaging, website, and communications to help Oliveda, an extraordinary and natural cosmetics company, grow into 20 new markets.

100 Years Exhibition

100 Years Young

Pentagram’s exhibition for The New York Public Library celebrates a special birthday for the landmark building it calls home.

The New York Public Library may be better known for Patience and Fortitude, the regal marble lions guarding the entrance to its main branch at Fifth Avenue and 42nd Street, than it is for the 60 million artifacts it holds.  

Photo of graphics for GlaxoSmithKline

Pentagram (New York) Partner Michael Gericke and his team designed a bold program of large-scale environmental graphics for the new U.S. headquarters of GlaxoSmithKline, the global pharmaceuticals and consumer healthcare company. Located in Philadelphia’s Navy Yard, the innovative “smart” workspace is 100% mobile: no one has an assigned desk, not even the company president. Pentagram’s iconic graphics help foster a spirit of connection for a new collaborative way of working.

Photo of Paula Scher

Pentagram (Worldwide) Partner Paula Scher was selected to receive the 2013 National Design Award for Communication Design. Sponsored by Cooper-Hewitt, National Design Museum, the National Design Awards celebrate outstanding achievement and innovation in design and will be presented this fall at a gala in New York.

image of World Chess rebranding

Pentagram (New York) designed a new program to rebrand World Chess, the pinnacle of competitive chess. Designed to emphasize the qualities of intelligence and intensity inherent to the game, the graphic identity takes the form of a three-dimensional hexagonal board in which many different permutations can be seen.

Photo of LOOK campaign for New York City

Pentagram (New York), working with the New York City Department of Transportation, has designed a playful new symbol and campaign that reminds pedestrians and drivers to look out for each other before entering crosswalks and intersections; “LOOK!”—created by Michael Bierut and team—is being introduced with a marketing campaign written and designed by Pentagram.

Pentagram (New York) Partners Michael Gericke and Michael Bierut developed a new name, mission statement, and identity for the Air Transport Association, the trade organization of the principal U.S. airlines. Rebranded as Airlines for America (or “A4A”), with the tagline “We Connect the World,” the association is represented by a symbol of five planes coming together to form a star, a visual metaphor for a group of airlines working in concert for their country.

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