In December 2014, following a three-year renovation that has restored the historic Andrew Carnegie Mansion and increased the museum’s exhibition space by 60 percent, the Cooper Hewitt, Smithsonian Design Museum reopened to the public. Pentagram’s Michael Gericke and Eddie Opara have collaborated on the graphics for the revitalized institution, including a bold new graphic identity, website, signage, wayfinding, and exhibition graphics.
Pentagram (New York) Partner Michael Gericke designed the logo and trophy for the College Football National Championship.
The system includes a typographic structure for the signage, using shifting point sizes to denote floors, departments, and services at the York location.
Michael Gericke studied graphic design at the University of Wisconsin. Prior to joining Pentagram in 1986, he worked for Communication Arts in Boulder, Colorado, where he produced many projects combining graphics with three-dimensional design.
Pentagram (worldwide) announced completed work including a dynamic branding initiative for the University of Colorado Boulder, launched by DJ Stout and his team and inspired by the school’s adventurous spirit.
Justus Oehler designed a new logo, packaging, website, and communications to help Oliveda, an extraordinary and natural cosmetics company, grow into 20 new markets.
100 Years Young
Pentagram’s exhibition for The New York Public Library celebrates a special birthday for the landmark building it calls home.
The New York Public Library may be better known for Patience and Fortitude, the regal marble lions guarding the entrance to its main branch at Fifth Avenue and 42nd Street, than it is for the 60 million artifacts it holds.
Pentagram (New York) Partner Michael Gericke and his team designed a bold program of large-scale environmental graphics for the new U.S. headquarters of GlaxoSmithKline, the global pharmaceuticals and consumer healthcare company. Located in Philadelphia’s Navy Yard, the innovative “smart” workspace is 100% mobile: no one has an assigned desk, not even the company president. Pentagram’s iconic graphics help foster a spirit of connection for a new collaborative way of working.
Pentagram (Worldwide) Partner Paula Scher was selected to receive the 2013 National Design Award for Communication Design. Sponsored by Cooper-Hewitt, National Design Museum, the National Design Awards celebrate outstanding achievement and innovation in design and will be presented this fall at a gala in New York.
Pentagram (New York) designed a new program to rebrand World Chess, the pinnacle of competitive chess. Designed to emphasize the qualities of intelligence and intensity inherent to the game, the graphic identity takes the form of a three-dimensional hexagonal board in which many different permutations can be seen.
Pentagram (New York), working with the New York City Department of Transportation, has designed a playful new symbol and campaign that reminds pedestrians and drivers to look out for each other before entering crosswalks and intersections; “LOOK!”—created by Michael Bierut and team—is being introduced with a marketing campaign written and designed by Pentagram.