Michael Bierut

Museum of Arts and Design Digital Wayfinding and Interactives

Museum of Arts and Design

MAD World

With a newly renovated building, dynamic wayfinding, and engaging interactives, the Museum of Arts and Design enters a new era.

A caterpillar requires 10 days to emerge from its chrysalis as a Monarch butterfly. It takes 10 weeks for a downy cygnet to transform into a Trumpeter swan. For the Museum of Arts and Design, metamorphosis has been a decades-long undertaking.

Pentagram - Cathedral Church of St. John

Photo of signage for Cathedral Church of St. John the Divine

Pentagram (worldwide) Partner Michael Bierut designed a new set of commandments for the four-legged friends of the Cathedral Church of St. John the Divine in New York.  He designed the signs using his identity for the institution.

Paula Scher revisited her classic identity for Jazz at Lincoln Center, streamlining the original wordmark and expanding it into a new custom typeface called Jelly Roll.

Pentagram

Photo of Poetry path for Alice Oswald

Pentagram (New York and worldwide) Partner Harry Pearce and his team collaborated with poet Alice Oswald and fabrication specialists Millimetre to install a poetry path in the form of 160 meters of steel typography in Kew Bridge West (London), a new property on the original site of the Grand Junction Waterworks.

Pentagram - Menil Collection

Photo of packaging and graphics for the Menil Collection DVDs

Pentagram (New York) designed DVD packaging and graphics for a series of newly restored documentary films about works and artists in the Menil Collection, the art museum in Houston. Designed by Eddie Opara and team, the series includes the films The Rothko Chapel (1972) and Max Ernst Hanging (1973), directed or co-directed by Francois de Menil, son of the museum’s founders, Dominique and John de Menil.

Pentagram - NYC DOT Look!

Photo of LOOK campaign for New York City

Pentagram (New York), working with the New York City Department of Transportation, has designed a playful new symbol and campaign that reminds pedestrians and drivers to look out for each other before entering crosswalks and intersections; “LOOK!”—created by Michael Bierut and team—is being introduced with a marketing campaign written and designed by Pentagram.

Pentagram's Latest Partner Natasha Jen

image of Mohawk identity

Pentagram (New York) welcomed Natasha Jen as a new partner in its New York office. Jen’s work crosses genres and includes the design of brand identities, environmental graphics, multi-scale exhibitions, signage systems, and print, motion, and interactive graphics. Prior to joining Pentagram, Natasha was a designer and art director at firms including Base Design, 2x4, and Stone Yamashita Partners, and established her own studio, Njenworks. She also has the distinction of being Pentagram's first former intern to return as partner.

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