Pentagram is the world's largest independent design consultancy. The firm is owned and run by 21 partners, a group of friends who are all leaders in their individual creative fields.
They have offices in London, New York, San Francisco, Berlin and Austin. Pentagram designs everything: architecture and interiors, products, branding and identities, publications, posters and websites, books, exhibitions, films and digital installations.
“Good design is good business”: This line from then-IBM president Thomas J. Watson Jr.’s 1973 speech at the University of Pennsylvania has become a battlecry for the place of design in business operations.
In this series, SEGD connects young designers with the design leaders they admire so they can ask their burning questions and find answers to help guide them on their career path. In this article, current University of Cincinnati DAAP student Mariel Lustig interviews Michael Bierut, partner at Pentagram (New York).
Governors Island is home to 172 acres of lush landscapes and picturesque paths where visitors can bike, picnic, lounge on hammocks, play sports, view art exhibitions, attend concerts and dance performances and explore historic buildings, all in view of the Manhattan skyline. Reachable only by ferry, the Island is a serene escape from the bustle of the city. A new set of signage and environmental graphics has been designed by Pentagram for the Island that guide visitors and enhance its unique sense of place.
Pentagram created an identity that features a wordmark set in the literary serif Didot, with the clean, modern Futura as the supporting font. The logotype is accompanied by a distinctive mark that combines the iconic shape of an Adirondack chair and books on a shelf. A color palette in cool shades of ocean blue completes the new look.
Finding one’s way through the streets of New York when coming up out of the subway or walking through an unfamiliar neighborhood can be confusing, even for the most seasoned New Yorker. WalkNYC is a new program of pedestrian maps that makes it easier for New York’s 8.5 million residents and 50 million yearly visitors to navigate the city streets.
HOW TO fit 35 years worth of award-winning, laugh-making, product-selling, world-changing graphic design into 4,000 square feet? That was the latest design challenge for Pentagram partner Michael Bierut, whose work is the focus of a retrospective at the School of Visual Arts (New York) through November 7.