Miami University

Alissa Cook

Alissa Cook is an aspiring Environmental Graphic Designer who loves the process of page to prototype.

My name is Alissa Cook and I am a third year student at Miami University in Oxford, OH. I am studying graphic design, architecture, and interactive media, housed in the College of Creative Arts. I really enjoy environmental and experiential graphic design. I have always been interested in the way that the public interacts with products and spaces.

Alissa Cook
Miami University
West Chester, OH

KNOWHERE: Finding Ways to Teach Wayfinding

Samantha Perkins
Miami University (Ohio)

ABSTRACT
Breadcrumbs. Wayfinding, an amazing tool, deals with providing navigational “breadcrumbs” to travelers, helping them find their way between locations. Speaking the language of space, information, shape, and form, wayfinding addresses the communication of information within the realms of graphic design, architecture and interior design. But sometimes problems in clear communication arise, especially when the behavioral aspects of human navigation are overlooked. Luckily, we can address these issues early... Assuming we rethink the current wayfinding education model, and teach beyond the book.

By considering issues of navigation behavior, we can establish a wayfinding education model that seeks to help explain the how and the why behind navigation, regardless of the ultimate where. But how do we teach behavior and context in the static environment of a standard classroom? KNOWHERE, an immersive education model designed to teach wayfinding in a more hands-on manner, uses graphic design to establish educational events that communicate ideas of design elements in an immersive context and environment. Through the use of exhibit design and mobile studio equipment, the KNOWHERE model pulls students out of their chairs and immerses them in the world of wayfinding in ways that encourage exploration and creative analysis.

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