MHL

Pentagram - Aldo Group Truth or Dare Campaign

Photograph of Truth or Dare shoe collection exhibition

Pentagram (New York), working with the Aldo Group, has created a pop-up shop for the launch of Truth or Dare, the new shoe collection from music superstar Madonna. Installed at Selfridges London, the store design captures the line’s unique mix of pop and luxury in a stage-like display that features shoes in gilded cages. “Cages keep beautiful things in and dangerous things contained,” says Daniel Weil of Pentagram, who created the shop.

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