In anticipation of our SEGD 2021 Wayfinding+Placemaking event next week, we are honored to have SEGD Fellow Lance Wyman present on Thursday June 24th at 10:15am ET about the evolution of his work in Mexico City, beginning a half-century ago at the 1968 Olympics and continuing today, collaborating with the Mexico City Government for their Integrated Mobility project.
SEGD asks 20 questions of Lance Wyman, FSEGD, an experiential graphic design legend—a literal icon of icons—who is currently working on a massive transit system for Mexico City, where he did some of his most beloved work in the late 1960s.
The 1968 international games in Mexico City marked a landmark moment in athletics as well as society, when two medal winners raised fists in a "silent protest."
As winter approaches, cities around the world are preparing to celebrate the season by transforming their buildings, squares, plazas, and streets into magical illuminated spaces.
This informal design blog began as I departed for a year-long around-the-world trip in October 2016. My goal is to return to San Francisco in October 2017 inspired with fresh perspectives and energized to restart my design career. In design, anything is possible!
Almost a half-century later, Lance Wyman’s graphics program for the 1968 Mexico City Olympic games is still considered Gold medal-worthy.
In 1963, Mexico won the bid to host the XIX Olympiad, becoming the first Latin American site for the Games. Staging the Olympics gave the country a unique opportunity to showcase Mexico City as a modern capital with far more to offer than piñatas and fiestas--including a 7,350-foot altitude that supported record-breaking athletic performances.
This event component of Nike's largest ever marketing initiative evolved over years to represent an environmental, interactive, branded experience charged with bringing to life kids' passion for football and the brand through authentic athletic participation. Nike launched the Secret Tournament campaign to promote Nike Football with 24 elite football players, eight teams, and one rule – first goal wins! The scorpion became the symbol for these underground tournaments focusing on speed and creativity, with an emphasis on making every touch count.
