This informal design blog began as I departed for a year-long around-the-world trip in October 2016. My goal is to return to San Francisco in October 2017 inspired with fresh perspectives and energized to restart my design career. In design, anything is possible!
This event component of Nike's largest ever marketing initiative evolved over years to represent an environmental, interactive, branded experience charged with bringing to life kids' passion for football and the brand through authentic athletic participation. Nike launched the Secret Tournament campaign to promote Nike Football with 24 elite football players, eight teams, and one rule – first goal wins! The scorpion became the symbol for these underground tournaments focusing on speed and creativity, with an emphasis on making every touch count.
The rehabilitation of Chapultepec Park in Mexico City included a new signage system to guide and inform the 15 million annual visitors to the park, one of the oldest and largest in Latin America. Design proposals were subject to the approval of forest management, private investors, project managers, users, and the government.
Grupo de Diseño Urbano (urban landscaping)/Diseño Neko (signage)