Metro Opposites Campaign

Metro Opposites Campaign

Merit Award
Metro Opposites Campaign, Los Angeles County Metropolitan Transportation Authority, Metro Creative Services

Metro’s Opposites campaign, which debuted in August 2008, sought to promote Metro ridership and raise awareness of its services both directly with consumers and through business-to-business channels. Its initial goal was to increase ridership and raise awareness of Metro and its many services, which seek to improve mobility and quality of life in the region. But the overall program was also born of a strategic and timely idea.

Metro Creative Services
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