The rebirth of 7 World Trade Center was significant to Lower Manhattan in many ways. The original building was destroyed on September 11, 2001, and the new 52-story building is the first permanent structure to rise from the World Trade Center site. It was also the first LEED skyscraper in New York and was awarded the U.S. Green Building Council's LEED Gold status.
Visitors to the Absolut® Flavor Suite at Caesars Palace are soaked in color, pattern, and branded ambience like the proverbial orange slice in a Blue Cosmopolitan. The Rockwell Group branded six separate "flavor" rooms using digital output to image everything from carpet to wallcovering, upholstery to window treatments, even lampshades. A visit to the suite invites a careful search: guests discover hidden iconography as they explore, adding depth to the "Find Your Flavor" theme.
Building on the youth-oriented SoCal culture of the Black Flys sunglasses brand, this portfolio piece imagines a branded signage program for a Black Flys concept store. Jonathan Deepe's program integrates primary identity signage, product displays, environmental graphics, and a logo inspired by Bat Man, The Moth, and other comic book art.
Childhood should be a wonderful journey, and the Children's Museum of the East End helps make the trip even better with a discovery-themed approach to the familiar and the unknown, the real and the imagined, and environments both natural and urban. Lee H. Skolnick Architecture + Design Partnership provided complete architecture and exhibit design services for the Long Island museum.
Melbourne's City Museum calls itself "The Gateway to Marvelous Melbourne," and is considered an excellent orientation to visiting the city. It is located in the historic Old Treasury building, at a primary city intersection. Its main entry, however, is through a nondescript door found only after climbing a grand stair and crossing a windswept podium.
emerystudio's job was to signal the presence of the museum in a dramatic way and encourage visitors to make the trek to see its permanent and temporary exhibits.
With miles of concrete and cinder block as their palette, the emerystudio design team decided to have some fun with graphics for the Eureka Tower parking garage in Melbourne.
Inspired by the work of Swiss artist Felice Varini—whose perspective-defying installations look a lot like giant vector art superimposed on buildings or interior architectural spaces—the team designed colorful forms that are both two- and three-dimensional.
Manhattan's Hearst Tower, the first LEED office tower in New York, is a modern reinterpretation of the Hearst Corporation's original six-story, cast stone, Art Deco home. Foster + Partners inserted a 44-story steel-and-glass tower inside the original structure. The landmark façade is now a 70-ft.-high, skylit atrium space.
The first American interior designer to become a household name, Dorothy Draper was the mid-20th century's Martha Stewart. For a retrospective of her work at the Museum of the City of New York, Pure+Applied used dramatic overscaling and fresh interpretations of Draper's signature decorating techniques to illustrate her bold, brash, and sometimes grandiose style.
Designing exhibits for a museum whose purpose is to celebrate a language is a bit different from creating a shrine for artifacts. At the Museum of the Portuguese Language, the world's first museum of its kind, Ralph Appelbaum Associates presents the language as a dynamic cultural heritage and uses technology to emphasize its permanent state of transformation.