The goal of this exhibition is simple yet incredibly ambitious: to give visitors a sense of Einstein's revolutionary ideas. Einstein described phenomena – travel close to the speed of light, time as the fourth dimension – that cannot be represented accurately as three-dimensional exhibit elements. These concepts, however, can be explained through text, graphics, and media. Typography, color, and line drawings link and harmonize different sections.
The Gilmore Bank is an almost fifty-year-old, family-owned, hometown bank in the middle of a city. Moved twice in the past five years, the bank now occupies a street front portion of a new building with an architectural style that is elegant and simple, retaining visual elements from its handsome original building. The design challenge for the exterior graphics and signage was to create a sign visible from a busy street, extend and strengthen its graphic identity, and harmonize with the exterior architecture.
The Hollywood & Highland retail/entertainment complex emerged as the cornerstone of one of the most celebrated boulevards in the world. The obvious challenge was to create a fresh, conceptual, graphic statement for a project whose subject matter had repeatedly overused every cliché in the book. The design approach was to create a comprehensive system of unified identification and wayfinding elements to be used as navigational tools within the built environment, directing visitors as they circulate through the impossibly complex nine-level architectural maze.
The exterior and interior signage express a dynamic, creative spirit unique to the building's urban site and temporary function. Supergraphics painted on rooftop fixtures and on the building façade communicate a visual identity consistent with MoMA's home building in Manhattan. The large-scale logos make it easy for the visitor to locate MoMA QNS in the cityscape from a distance, especially important since Queens is not a traditional tourist destination, and most visitors approach via elevated subway train.
Two Twelve Associates, Base Design, Michael Maltzan Architecture
Northwest Museum of Arts & Culture Donor Recognition
This piece was commissioned for a new museum addition and is located in the entry pavilion. It has three programmatic components: as a sculptural piece located at the head of the grand stairs to the lower level exhibit space; as a screen for the café area beyond; and as a donor recognition piece for the museum's capital campaign. Titled Fire Lodge, the piece evokes the images of the region's Native American cedar bark lodge and fire pit, symbolic of a gathering place.