In a traditionally tame event with tame graphics, AmericaOne stood out with its snow sport inspired graphics. The client wanted a design that represented the cutting edge technology that goes into the sport. The use of non-traditional colors combined with hull graphics that violate the water line created a visually engaging boat representative of its speed and energy. The identity was carried from boat graphics to clothing/wet gear design to letterhead and website.
In creating the Anaheim Resort district, the City recognized the negative impact of the visual clutter created by the chaotic proliferation of signs competing for the visitor's attention along Harbor Boulevard and Katella Avenue. The design challenge was to create a new identity and signage program that could create a coherent and aesthetically pleasing vision for consensus and action.
Pentagram Design created a booth for the Clerc luxury watch brand at the Basel 2000 trade show in Switzerland. Clerc is an established French watch company, which re-launched its brand with a new graphic identity by the designers in 1999. The exhibit booth is mobile and collapsible (and thus re-usable) and includes a central meeting area as well as private rooms. Built of stainless steel, sandblasted glass, wenge, and leather, the booth draws its structure from Clerc's most exquisite watches, which have jewels surrounding their faces.
The brief was to develop a wayfinding signage system to direct visitors through and around a complex environment comprising a residential high rise tower, four commercial mid-rise buildings, a railway station, bus terminal, and a retail/restaurant environment. This design employs strong color, graphic, and form language to ensure that the signage system is distinctive and legible in the urban environment. The form of the identification signs is based on a cube extracted to oblongs, either vertically or horizontally.
The General Motors Technical Center is world famous as a work of mid-twentieth century modernist architecture and a prime example of the work of Eero Saarinen. The campus, currently two campuses divided by railroad tracks and 38 buildings accessed by 16 gates, had grown by necessity and presented a veritable wayfinding challenge.
In celebration of the genius of Charles M. Schulz, familiar characters Charlie Brown, Snoopy, Lucy, and Linus step into the third dimension, leading children and families on a fun journey through childhood trials and tribulations. A retrospective gallery of comic strips chronicle five decades of Schulz's work on panels that incorporate display cases of vintage Peanuts memorabilia. The design team faced the challenge of creating a highly interactive, three-dimensional world from a two-dimensional comic strip.
Children's Museum of Manhattan Exhibitions Department
The Jack Daniels Distillery is internationally known and described through its advertising, which depicts a bucolic hollow and an immutable, rural, picturesque community. The design challenge was to fit a new visitor center into the sylvan hollow and to create a facility that felt like it "has always been there." The center contains pre-tour and post-tour facilities, a theater, a historic bar, a retail area, and special facilities for conferences.
This restaurant and café are located in a historic building in San Francisco's Barbary Coast district. The design challenge was to create graphics that worked with both the bold architectural elements and the traditional brick shell. The combination of the modern façade and bold graphics provides a contrasting foil to the area's more traditional architecture. The design intent was to develop a bold, clear identity to complement the restaurant's strong, modern lines.
This newly launched web agency needed to generate a buzz and eclipse the much larger booths of competitors, while maintaining the consistency of its brand expression. Exploding the logo mark outward in three dimensions and creating visual depth through aluminum modular components, translucent materials, reflections, and shadows, the trade show booth presented an activated yet disciplined structural backdrop to showcase demos and presentations during the conference.