On Monsanto's St. Louis campus, HOK teamed with Tempus Fugit to produce a whimsical signage solution to the Child Development Center. Interior and exterior graphics use a mixture of loose, handwritten and tight typeset fonts within each legend to represent the combination of children and adults that occupy the facility. All the sign elements attempted to use familiar residential elements in their construction. Many were retail purchased toys repurposed for sign content.
The challenge was to create a unique thematic pedestrian and vehicular signage/wayfinding program for Nike's one million-square-foot expansion. The interior graphics program is specific to each building. Wayfinding and identity elements incorporate photoetched images of the athletes after whom each particular building is named. The signage program reflects the architecture through the use of similar shapes and finishes. Further expression of architecture is achieved through layering and the use of custom forms.
The Nike Campus Expansion included a 1,500-car parking garage to accommodate the increased employee capacity. Dubbed "The Park," theming focused on famous sports venues, one venue dedicated to each level. Veiling structure is a translucent digital mural depicting all venues and the famous athletes who played there. This theming approach is carried into the elevator lobbies and vehicle directional signage, where it functions to enhance wayfinding. Part of "The Park" includes theming for the inter-campus bus system.
Thinking Caps teamed with Westcor Partners to bring a new concept to one of their retail mall properties in Phoenix, Arizona. At Paradise Valley Mall, Paradise Valley Hospital is the sponsorship partner with Westcor for this children's play area. Thinking Caps developed an overall theme that compliments the larger community message of Paradise Valley Hospital; "A Recipe for a Healthy Me." The court features a collection of huge soft play objects, all representing five healthy lifestyle choices for kids: fresh air, exercise, good food, education and rest.
The aim of this project was to remind the public in the Pasadena School District about the many improvement projects underway in local schools. Many of these improvements were indoors and not visible to passersby. Designed to be attention-getting, these signs were installed for 90 days to identify 40 school construction sites. The signs feature a "transparent" design to see through to the school, and were fabricated using low-tech materials on an extremely modest budget of $400 each.
SPD created a communications master plan, and a bold new identity for Salem State College. The new identity incorporates contemporary imagery and was applied to a wide variety of merchandise, print and environmental communications. The comprehensive communications program unified editorial and visual messages to powerfully position Salem State among all of its constituencies.
SGI dramatically illustrated the media streaming capabilities of its new ORIGIN 2000 server by placing the server at the core of its exhibit and using it to power 138 separate monitors. The design of the structure was a cone that emerges from the top of the server and extends to power a serpentine wall of monitors. Moving light coming from the cone and sweeping across the translucent cylinder emphasized the power of the video stream emanating from the server.
Specialty Graphics for Paris Las Vegas Casino Resort
Paris Las Vegas Casino Resort brings the passion and excitement of Paris to the entertainment capital of the world. Located on the famous Las Vegas Strip, this luxurious new resort aims to immerses visitors in an authentic Parisian experience.
This project is a comprehensive interior and exterior signage program for the world headquarters of Teledesic, the builder of an "internet in the sky" communications system. The signage references 1960s-inspired space themes to reflect the company's personality and pioneering vision of worldwide telecommunications. The sign panel shape, reminiscent of the company's logo, utilizes images from Martians to constellations for a stellar effect.
