The challenge of designing a retail prototype for Aveda was capturing the passion of Aveda's business: that the mind, body, and spirit are inextricably linked, and that what you put on your body impacts how you feel and how you perform. The designers approached the conceptual design of the store as weaving an interactive story about Aveda, its mission, and its products, and creating a customer experience that educates and engages. The focus of the store is on experience, on providing customers with the opportunity to touch and test the Aveda products.
The Birmingham Flight Sequence is a half mile sequence of flight integrated into the landscape design to form a unified seamless progression. As part of a major facility improvement at Birmingham Airport, the City of Birmingham recognized the need to improve the approach to the airport to improve the city's image. The original approach consisted of broken sidewalk, tattered chainlink fence and rental car lots that stretched the entire length of airport highway.
The Block at Orange is the first of a new brand of entertainment/retail centers to be rolled out across the country. With more than 70 percent of The Block's square footage dedicated to entertainment and 30 percent to retail, the space is reminiscent of the world's great city blocks, such as Times Square, Pier 39 and Merles Avenue. The conceptual design intent was to create an atmosphere that celebrates the high-energy, active outdoor California lifestyle.
The Kansas City Board of Trade wanted to re-establish a sense of identity to its primary building approach, the focal point of which was an anonymous, vine-covered parking structure. The north facade was redesigned by cutting new openings and placing a sign at the top to create visual direction and movement. A smooth surface was built in the center to provide a clean backdrop for a piece of artwork. The charge was to create a piece that symbolized the past, present and future of the Board of Trade and reflect the Mid-West region.
Whittlin' History is a permanent exhibit within the Delaware Agricultural Museum and Village displaying Jehu Camper's wooden "whittlins." Camper's folk art captures rural Delaware at the turn of the twentieth century. The museum has the entirety of Camper's work and wished to display as much as possible. With only 800-square-feet and a limited budget, the designers set out to provide an engaging look at Camper's art. Using a palette of materials limited to Sintra and wood, the exhibit looks to Camper for inspiration.
When Two Twelve was first asked to design standards for public signs on all Chicago streets, the city suffered from having no guidelines for the placement of signs, and no useful design standards. As a result, the streetscape had become confused, unappealing and difficult to navigate.
This exhibit focuses on uncovering the history of Market House, the oldest building on the Rhode Island School of Design campus. This historic site has long been known as a center of commerce, a public gathering place. Our goal was to create a dialogue between three layers of history researched: public commerce, private domestic life and the undocumented existence of the working class. We also strove to reveal the parallels between our current social concerns and those of the past.
Concord Mills is a 1.4-million-square-foot retail and entertainment center by the Mills Corporation. The design concept is based on regional imagery, celebrating North Carolina's crafts, festivals, nature, music, sports and traditions. One major design challenge was keeping the overall design concept in place while the building was constantly evolving as new tenants were added. In addition, maintaining design integrity through fabrication and installation was a challenge given the short timeframe and the multitude of construction people working simultaneously on the project.
With more than 19 million visitors per year, downtown Indianapolis is experiencing dramatic growth. A number of cultural, sporting and governmental venues are generating significant interest in the downtown, but the competing signs leading to these venues were generating confusion.