Media Objectives

Shane Hendry, Media Objectives
Shane Hendry

Shane Hendry is a designer with Media Objectives. Media Objectives is an interdisciplinary design studio uniquely housed within Valerio Dewalt Train, an award-winning architectural firm based in Chicago, San Francisco, and Palo Alto.

NewCity by Media Objectives
Media Objectives Honors a Bright Past at NEWCITY

The team created an installation made of three structures, each constructed of glazed bricks salvaged from the original YMCA. The front of each of the three segments references the original building’s façade, while the back of each segment features a mosaic of the different colored bricks, symbolizing the YMCA’s role in bringing “two worlds” together—a grounding concept behind the architecture of the original building.

Marissa Betley, Media Objectives
Marissa Betley

Marissa Betley is a Brand Strategist & Designer at Media Objectives @ Valerio Dewalt Train. She received a Master’s Degree in Branding and a Bachelor's Degree in Interior Design from La Roche College. Marissa’s multifaceted background in brand strategy, interior design and marketing with a key eye for detail come together to deliver experiences that are equally as strategic as they are captivating.

SAIC LeRoy Neiman Center Donor Recognition

To honor donors and Board of Trustees members for their investment in the college, the School of the Art Institute of Chicago commissioned Media Objectives at Valerio Dewalt Train to create an engaging donor wall in the main lobby of the new LeRoy Neiman Center. Inspired by the school’s core values—rigor, experimentation, playfulness and invention—the team designed a donor recognition element that is itself a work of art.

Dialogue : Defining Spaces for All Ages: Workplace & Education Wayfinding

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

Joe Lawton & Ellen Bean Spurlock - Defining Spaces for All Ages : Workplace Wayfinding

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

SEGD Wayfinding Event, April 14-15, 2016 with Joe Lawton and Ellen Bean Spurlock, Media Objectives at Valerio Dewalt Train
Wayfinding at Work – Place, Brand and Context [The SEGD Wayfinding Event]

Whether it’s for high-tech start-ups or more traditional corporate environments, workplace wayfinding has a unique triple mission: not only to guide visitors and employees through complex spaces, but also to create a strong sense of place and support the brand. Joe Lawton and Ellen Bean Spurlock of Media Objectives at Valerio Dewalt Train Associates, along with Brittney Butler of VMDO, will lead the Workplace Wayfinding session at The SEGD Wayfinding Event April 14-15 in Miami. You'll want to be there!

Google Tech Corners Campus, EGD by Media Objectives/Valerio Dewalt Train
Growing Up Google -- How Wayfinding and Placemaking Help Evolve the Google Brand

When Google opened its new Tech Corners Campus in Sunnyvale, California, they were committed to creating work and social spaces that support employee health, enhance the workplace experience and improve overall sustainability. Valerio Dewalt Train Associates and Media Objectives established a set of guiding design principles aimed at creating a place that inspires growth, surprises and delights, is economical and scalable--and memorable.

Media Objectives

The environment in which we live, work and play allows for experiences that transition between the digital world and its architectural counterpart. This realization and the need to offer broader services led to the formation of Media Objectives, an embedded experiential design studio at Valerio Dewalt Train Associates.

Taylor Loutsis, Media Objectives
Sensory Overload, Taylor Loutsis Does Europe in Style

Taylor Loutsis,one of last year's SEGD student members, spent a little time touring and working in Europe before returning to the U.S., where he has successfully landed his first position in EGD with Media Objectives,part of Valerio Dewalt Train Associates (Chicago).

Ian Thomas, Valerio Dewalt Train Associates
Ian Thomas

Ian Thomas is a designer focused on delivery of purpose-driven, customized designs through research, strategy, and experimentation. A key member of a specialized group at Valerio Dewalt Train Associates called Media Objectives, Ian has been involved in creating unique spaces for technology companies seeking tailored and novel solutions, including Google, eBay and VMware. Ian brings extraordinary expertise in physical and digital modeling to the team.

Ellen Bean Spurlock, Valerio Dewalt Train Associates
Ellen Bean Spurlock

With a combined background in both Industrial Design and Exhibition Design, Ellen Spurlock has, through the course of her career, found a passion in helping clients and colleagues effectively utilize the creative process – identifying a problem and cleverly solving it through exploration.

Joe Lawton
Joe Lawton

As the Managing Director of Media Objectives, Joe Lawton oversees all aspects of the studio. His passion for creating holistic brand experiences became the foundation for M-O. What started as an experiment in 2012, has now grown to a team of 10 collaborating across three office locations - Chicago, San Francisco, and Palo Alto.

Merit - Media Objectives at Valerio Dewalt Train
Merit - Media Objectives at Valerio Dewalt Train
Dialogue : Defining Spaces for All Ages: Workplace & Education Wayfinding
Joe Lawton & Ellen Bean Spurlock - Defining Spaces for All Ages : Workplace Wayfinding
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