Media Objectives

Shane Hendry

Shane Hendry is a designer with Media Objectives. Media Objectives is an interdisciplinary design studio uniquely housed within Valerio Dewalt Train, an award-winning architectural firm based in Chicago, San Francisco, and Palo Alto.

Shane Hendry, Media Objectives
Media Objectives
San Francisco

Marissa Betley

Marissa Betley is a Brand Strategist & Designer at Media Objectives @ Valerio Dewalt Train. She received a Master’s Degree in Branding and a Bachelor's Degree in Interior Design from La Roche College. Marissa’s multifaceted background in brand strategy, interior design and marketing with a key eye for detail come together to deliver experiences that are equally as strategic as they are captivating.

Marissa Betley, Media Objectives
Media Objectives
Chicago

Chris Fato

Chris Fato is a co-chair of the San Francisco chapter.

A self-proclaimed “sign guy,” Chris Fato has been designing and problem-solving in the signage industry for 13 years. His experience encompasses a broad array of interior and exterior wayfinding, corporate branding change-outs, and many projects in the banking and medical industries.

Chris Fato
Shannon Leigh Associates
San Francisco

Media Objectives

The environment in which we live, work and play allows for experiences that transition between the digital world and its architectural counterpart. This realization and the need to offer broader services led to the formation of Media Objectives, an embedded experiential design studio at Valerio Dewalt Train Associates.

Now Introducing... Speakers for SEGD's 2019 Branded Environments

2019 Branded Environment Speakers are as follows: (left to right, top to bottom) Angela Hill, Eric LeVine, Katie Sprague, Nathan Hill, Jill Spaeth, Joe Lawton, Eli Kuslansky, Hyunmi Jenny Lee, Braulio Baptista.

Read Time: 4 minutes
Last year, a record-breaking number of participants gathered in Las Vegas for the SEGD Branded Environments event at the Digital Signage Expo (DSE). If you were there, you know this event is awesome. If you weren't... well, you won't want to miss another year. The 2019 SEGD Branded Environments event is going to be bigger and better than ever! This year's Branded Environments program will feature a diverse line-up of speakers whose work spans the globe. Learn from bright, innovative leaders, who are challenging the traditional expectations of how brand impacts environment.

111 Java Corners

Finalist 2018
111 Java Corners

In response to this tech company’s increasing need for flexibility and personality within their work spaces, the design team developed a strategy for this unique campus that could evolve with its users as business units changed and the workplace evolved.

222 Java Corners

Finalist 2018
222 Java Corners

In response to this tech company’s increasing need for flexibility and personality within their workspaces, the design team developed a strategy for this unique campus that could evolve with its users as business units changed and the workplace evolved. Exploring advertising billboards as inspiration, the team developed a structural vocabulary with abstracted trusses to create broad and continuous surfaces along primary circulation axes. The billboard as metaphor pays tribute to the client as the pioneering force in online advertising.

New Talent 2018: Joe Lawton’s Growing Studio Is a Hybrid of Graphic Design and Architecture

With a passion for environmental graphics, designer Joe Lawton has built a practice dubbed Media Objectives (M-O) within the architecture firm Valerio Dewalt Train Associates (VDTA).

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