McSquared Restaurant + Zero°

McSquared Restaurant + Zero°

Merit Award
McSquared Restaurant + Zero°, Propp + Guerin

This restaurant and café are located in a historic building in San Francisco's Barbary Coast district. The design challenge was to create graphics that worked with both the bold architectural elements and the traditional brick shell. The combination of the modern façade and bold graphics provides a contrasting foil to the area's more traditional architecture. The design intent was to develop a bold, clear identity to complement the restaurant's strong, modern lines.

Propp + Guerin
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