McDonald's

McDonald's Headquarters Interactives

Merit Award 2020
McDonald's Headquarters Interactives

Leviathan collaborated with McDonald's Agency One TwentyThree, to build a suite of digital learning tools forMcDonald's new global headquarters. Elevating an iconic brand with state-of-the art digital experiences. For McDonald’s executives, employees and visitors alike, the MHQ is now an immersion into an ambitious, globally minded company with a bold vision for a sustainable future, a constant appetite for high-caliber talent, and daily commitments to educational, charitable and social causes.

McDonald's

Honor Award
McDonald's, Gensler

Two McDonald's restaurants in two states received a new design treatment integrating architecture, graphics and space. The corporate identity is expressed through both as part of the interior and exterior architecture. At Colorado Springs, the giant box of French fries beckons customers; larger than the golden arches sign outside, it is both sign and sculpture. Inside the store, menu graphics become part of the décor. Instead of squinting to see one giant menu board over the clerks' heads, patrons can look at the small menu board posted by each cash register.

Gensler
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