McDonald's

McDonald's

Honor Award
McDonald's, Gensler

Two McDonald's restaurants in two states received a new design treatment integrating architecture, graphics and space. The corporate identity is expressed through both as part of the interior and exterior architecture. At Colorado Springs, the giant box of French fries beckons customers; larger than the golden arches sign outside, it is both sign and sculpture. Inside the store, menu graphics become part of the décor. Instead of squinting to see one giant menu board over the clerks' heads, patrons can look at the small menu board posted by each cash register.

Gensler
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