Alper Yurtseven, SEGD, IDSA is a senior experiential graphic designer and project manager at Mayer/Reed in Portland, Oregon. His work is focused on signage and wayfinding design for PDX Next, a major renovation and expansion of the Portland International airport spanning multiple architectural teams and construction companies. With a background in industrial design, he brings to his work both a creative and technical understanding of form giving.
Kathy Fry is the 2022 SEGD President and has served on the SEGD Board since 2016. She is a Principal at Mayer/Reed in Portland, Ore.
Kathy directs visual communications services in the design of signage, wayfinding, interpretive and branded spaces for civic, recreation, transportation, cultural, healthcare, education, mixed-use and corporate settings.
As a graphic designer at Mayer/Reed, Margaret Drew brings an incredible enthusiasm for design and its ability to connect people to one another despite differences in language, culture and environments. She strives to create visually captivating graphics that establish identity, attract people or lead them in the right direction. She is particularly interested in design’s role in creating inclusive environments since she rides a motorized scooter for mobility.
Emily Morishita is an environmental graphic designer focusing on creating public spaces that are lively, enriching, and accessible with placemaking, wayfinding, exhibits, signage, and environmental graphics. Projects include the People St identity and environmental graphics for the Los Angeles Department of Transportation, seat fabric for the LA Metro system, and exhibition graphics for the Getty Museum, LACMA, and The Huntington.
Established in 1977, Mayer/Reed is a 27-person Portland, Oregon-based design studio providing landscape architecture, urban design, visual communications and product design services for the environments in which people live, work and play. Our designs emerge from a process that explores the social, cultural, ecological and historic contexts of each place, resulting in spaces that resonate with genuine identity.
Mayer/Reed, Inc. announces the promotion of Shannon Simms, ASLA to associate principal and shareholder of the Portland-based interdisciplinary design studio. Shannon is a landscape architect and leader in active transportation and urban design projects. She joins principal and owner Jeramie Shane, ASLA in leading the firm’s landscape architecture and urban design group. Together with principal and owner Kathy Fry, SEGD, who heads the firm’s visual communications group, the trio is forming the next chapter of Mayer/Reed’s leadership.
SEGD Students/Associates/Educators/ Chapter Chairs - Contact Jennette Foreman at [email protected]for special discounted rates. Join SEGDfor the best rates on events, courses, and so much more!
"I was born with a rare form of Dwarfism called Kniest Syndrome. This year, I turned 33. It’s humbling to know that I am the last generation born before this groundbreaking (Americans with Disabilities Act (ADA)) was signed into law."
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I’m 3’6”. Life at this altitude has given me a unique perspective on the built world and inspired me as both a designer and an advocate for disability rights. For those of us in the design world, the Americans with Disabilities Act (ADA) is a familiar standard; the civil rights law prohibits discrimination against individuals with disabilities in all areas of public life, including jobs, schools, transportation and guarantees access to public and private places that are open to the general public. On July 26, 2022, the ADA celebrated its 32nd anniversary. This year, I turned 33. It’s humbling to know that I am the last generation born before this groundbreaking act was signed into law.
