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The International Spy Museum (SPY) opened on May 12, 2019, in Washington, DC. The completely re-imagined museum opened in a new purpose-built 140,000-square-foot state-of-the-art building—more than doubling its original size. Working with the founder for over 20 years, Gallagher & Associates (Silver Spring, Md.) led the creative visioning, business strategy and audience engagement tactics for the original Museum concept, which opened in 2002.