Apple approached both USWeb/CKS and Eight Inc. to develop a unique environment within the CompUSA San Francisco store. Apple had two challenges: the first was to create a highly visible space that encouraged the customer to experience Apple products in a non-retail environment. The interior architecture and fixtures drew from new store-in-store components and Apple event vocabulary. The brand was expressed in a very simple yet confident manner, blending genius banners and related manifesto; product packaging and the new rendered logo. The second challenge was the schedule.