March 2012

3M - Scotchprint® Wrap Film Series 1080

3M (St. Paul, Minn.) will showcase its 3M™ Scotchprint® Wrap Film Series 1080 for thousands of car enthusiasts at select 2012 NASCAR® races this year.

At seven events over the course of the 2012 NASCAR season, 3M Commercial Graphics will set up a demonstration area outside of the track where visitors can watch a car being customized with car wrap films from 3M. The demonstrations will showcase a variety of the film 1080’s 34 distinct combinations of colors and finishes.

Lorenc + Yoo Design

photo of Fish in the Garden

Lorenc + Yoo Design (Roswell, Ga.,) announced the opening of its Fish in the Garden project in Guangzhou
, China. Owned by China’s largest real estate developer, Vanke, the project features retail, hotel, clubhouse, and residential spaces, including high-end villas. The Lorenc+Yoo team developed overall project branding, wayfinding signage, entry features, and site sculpture.
The centerpiece of the project is an enormous fountain, visible immediately when a visitor enters the property.

Pentagram

photo of Lucy's Fried Chicken sign

Pentagram (New York and Austin) Partner DJ Stout and his team in Austin created the identity for Lucy’s Fried Chicken, a new chicken joint located on the city’s ultra-hip South Congress Avenue. The retro-inspired graphics include a script logo and down-home look for menus and restaurant collateral, as well as a classic 1940’s-style neon sign that has become an instant local landmark.

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