The iconic lights in London’s Piccadilly Circus are being upgraded to a massive, outward-curved display capable of true 4K video production.

"Over the last 16 years, we have created a studio that delivers world class solutions in a new area of design: branding the built environment through graphic, wayfinding and sign design. Creating solutions that marry with architecture and interior design is absolutely key to our success and we see joining Benoy Group as the perfect fit," says Owner Lucy Holmes.