Local Projects

Elvira Barriga
Elvira Barriga

Elvira Barriga is a Creative Director at the Exhibition and Media Design firm Local Projects, where she also heads the Department for Visual Experience Design. She is most passionate about shaping creative processes and mentoring talent while pushing for powerful concepts that enrich our environments with meaning, beauty and surprise.

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12 Influential Immersive Environments Implemented in the Last 12 Months

We asked a panel of immersive digital design experts within the SEGD community for their choices of the most influential immersive environment design.

How To Design “Branded” Environments That Don’t Make People Gag

According to designers from Brand Union, Local Projects, and more.

Why Experience Design Matters More Than Ever Before

Local Projects explains why people crave mind-bending experiences at a time when screens mediate much of our lives.

Cooper Hewitt, Smithsonian Design Museum Signage

In December 2014, following a three-year renovation that has restored the historic Andrew Carnegie Mansion and increased the museum’s exhibition space by 60 percent, the Cooper Hewitt, Smithsonian Design Museum reopened to the public. Pentagram’s Michael Gericke and Eddie Opara have collaborated on the graphics for the revitalized institution, including a bold new graphic identity, website, signage, wayfinding, and exhibition graphics.

ARoS Public

ARoS Public is a radical rethinking of the museum experience as a modern community center. At the heart is the belief that art is not a diversion or weekend entertainment, but rather that it has a crucial job to do and is most valuable when interaction sparks new forms of social exchange.

Foster, Adjaye and Libeskind shortlisted for UK Holocaust memorial

The shortlist for the National Holocaust Memorial and Learning Centre was revealed on January 27 – Holocaust Memorial Day.

Image: 10 Recent Digital XGD Projects
10 Recent Digital Projects Shaping Experiential Graphic Design

Scroll through the slideshow above.

We asked several of the most tech-savvy experts within the SEGD community for their picks of the most recent and influential experiential graphic design using digital technology. The main criteria informing their choices were: shows significant innovation, inspiration and has raised the bar for experiential graphic design.

NOTE: This list has been compiled from our experts' top recommendations and is in no way comprehensive or presented in any specific order. 

Extending the Museum-Visitor Experience

In today's world where people have abundant means of acquiring information, museums are stepping up their efforts to display content and artifacts in ways that amaze and engage their visitors so that they understand more, stay longer, come back more often, and recommend the experience to friends.

Alexander McQueen Savage Beauty Exhibition at the V&A
The 20 Most Influential Exhibit Designs this Century

We wouldn't dare pretend that this is a definitive list, but it is a list of the projects that the top exhibit designers see as influential and important projects that have helped to push the area of exhibition design forward. The breadth of projects that were submitted was amazing.

2016 SEGD Global Design Awards: Creative Experiential Designs that Communicate

WASHINGTON, DC – In a world that is increasingly complex visually, designers are experimenting with ways to enhance users’ enjoyment of the “real” world with creative experiential designs that communicate. Operating at the intersection of communications and the built environment, the field of experiential design embraces a wide range of disciplines including graphic design, architectural, interior, landscape, digital and industrial design.

Noticing Tools

Math and Science Meet Recess

It’s no secret that tests and textbooks might not be the best way to teach a class of energetic students. Educators are on the hunt for a better way, including the team at the New York Hall of Science (NYSCI). Funded by a grant from the

Bill and Melinda Gates Foundation, Local Projects partnered with NYSCI to get science and math out of the classroom and empower students to take learning into their own hands.

Teaching Kids How to Notice

Target Open House

What will the connected home of the future look like?

The Internet of Things market is expected to grow to $1.7 trillion by 2020. To seize this enormous opportunity, Target asked Local Projects to design a store demonstrating how smart devices will change the world. The result was Target Open House, an unprecedented retail space in downtown San Francisco more focused on educating and engaging than selling.

Digital pen at Cooper Hewitt
Redesigning the Museum Experience at Cooper Hewitt

With the stroke of a super-powered digital pen, the Cooper Hewitt reinvents itself and the very way that visitors experience a museum.

Gallery One, Cleveland Museum of Art
Wayfinding and Playfinding

SEGD member Jennifer Davis of Planar had an opportunity to spend some time with Leslie Wolke of Leslie Wolke Consulting in Austin, Texas and New York City.  Leslie is the co-founder of SEGD’s XLab annual conference and is an independent consultant specializing in wayfinding technologies.  Her clients include the U.S. Department of Veteran Affairs, New York University Langone Medical Center, and MD Anderson Cancer Center. Jennifer asked her questions about her passionate work in wayfinding and a new trend that Leslie has identified called “playfinding.”

Cooper Hewitt Smithsonian Design Museum

The new Cooper Hewitt Smithsonian Design Museum invites visitors to engage with design by exploring, learning and creating design themselves.

Cooper Hewitt's Digital Buzz

The newly reopened Cooper Hewitt design museum is getting lots of attention around a new suite of exhibits with a highly digital focus.

Xlab 2014, Nov. 6 at SVA Theatre, New York
Xlab 2014: Bigger + Better Than Ever!

"Here's the Deal: Xlab Rocked!"

Close to 350 Xlabbers packed the SVA Theatre in Manhattan last week for an intense and energizing day exploring how digital technology and customer experience design are shaping the future of EGD/XGD. Attendance jumped 172% over 2013 and Xlab has grown phenomenally—300% in attendance—since it launched in 2011 as SEGD’s design + innovation event.

National September 11 Memorial

Remembering 9/11

Two architects, two visions, and two memorials commemorate loss and foster healing.

The terrorist attacks of September 11, 2001 endure as indelible visions of chaos, destruction, and unimaginable loss. About 2 billion people—one-third of the world’s population—watched the day’s tragedies as they unfolded live on television and online. Within 24 hours, another 2 billion learned of the succession of catastrophes, which were to be the most widely witnessed events in human history.

Official NYC Information Center

Virtually There

The Official NYC Visitors Center is a digital-era launching pad for New York tourists.

The renovation of the Official NYC Information Center is not a mere before-and-after story. In the hands of New York-based designers Local Projects and WXY Architecture, the storefront space in midtown Manhattan has been transformed from a stereotypical visitor-service station into a new model that swaps printed maps and brochures for digital interfaces that are seamlessly integrated with the architecture.

The Official NYC Information Center

Located just north of Times Square, The Official NYC Information Center integrates architecture and media into a seamless experience. The centerpiece of the experience is a bank of three large interactive map tables. By placing a “You are here” disc on the table, visitors can explore the city and create custom guidebooks that can be emailed, sent via SMS, or printed. Visitors can also see their saved places on a large-scale, Google Earth fly-through.

Gallery One, Cleveland Museum of Art

The Cleveland Museum of Art is midway through a $350 million expansion and, through a leadership grant from its board of directors, has been challenged to grow new audiences to engage with art and the museum.

Moderated Panel: Communicate and Connect
INSIGHTS Moderated Panel: Emerging Trends
Jake Barton: Emerging Trends
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