Live Well Collaborative

Live Well Collaborative

The Live Well Collaborative (LWC) is a non-profit founded in 2007 by the University of Cincinnati (UC) and Procter and Gamble (P&G). Its purpose is to specialize in research and development of products and services for the 50+ market place. It is a unique academic-industry innovation center where organizations collaborate on their knowledge of the baby boomer market, which are over 78 million people strong with buying power in the excess of $2.3 trillion.

SEGD Well: Supporting the Healing Mission

How can design, and specifically EGD, support and enhance the healing mission in today’s complex healthcare environments?

SEGD Well: Healthcare Innovations Workshop, held last week in Cincinnati, set out to find the answers to that question.

So what are the answers? Well, you kind of had to be there. But we’re willing to share a peek at what you missed.

Clue: It’s much bigger than wayfinding or mobile apps.

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