Lisa Strausfeld

Museum of Arts and Design Digital Wayfinding and Interactives

Museum of Arts and Design

MAD World

With a newly renovated building, dynamic wayfinding, and engaging interactives, the Museum of Arts and Design enters a new era.

A caterpillar requires 10 days to emerge from its chrysalis as a Monarch butterfly. It takes 10 weeks for a downy cygnet to transform into a Trumpeter swan. For the Museum of Arts and Design, metamorphosis has been a decades-long undertaking.

Walker Art Center

Merit Award
Walker Art Center, Pentagram

Working in collaboration with the design department at the Walker, Pentagram Design developed a dynamic information display for the exterior of the museum's new expansion by Herzog & de Meuron. News and schedules of museum programs and events are rear-projected onto the building exterior in two streams of information that parallel the glow of traffic on nearby Hennepin Avenue. The Walker's graphic identity is organized around an institutional typeface, and the display exemplifies this flexible system of information as identity.

Pentagram

Museum of Arts and Design

Honor Award
Museum of Arts and Design, Pentagram

The Museum of Arts and Design in New York collects and presents contemporary and historic innovations in craft, art, and design. The museum opened its new home at Two Columbus Circle in September 2008. As part of the museum's relocation, MAD commissioned Pentagram to create static and dynamic interior and exterior signage and wayfinding as well as a suite of interactive interpretive media for the galleries.

Pentagram
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