Lance Wyman Ltd.

Lance Wyman’s Proposal for 1976 Bicentennial

Lance Wyman’s Proposal for 1976 Bicentennial

Read Time: 4.5 minutes

This book is a near reproduction of the one-off, leather-bound ‘sketchbook’ that Lance Wyman made to document his design process for the creation of a logo and identity design for the 1976 American Bicentennial celebrations to mark the creation of the USA as an independent republic.

Lance Wyman - The Visual Diaries

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Lance Wyman's Sketchbook

Lance Wyman's Sketchbook

In 2012, SEGD asked me to create a limited-edition poster celebrating its 40th anniversary. I was inspired by the notion of SEGD’s passage into a new era, and I tried to communicate the idea of forward motion. The idea of passing through—of being at a crossroads—made sense to me, and that’s why I combined the “4” and the “0” in such a way that they form a full circle.

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