Lance Wyman

1992 SEGD Fellow.

Lance Wyman is considered one of the most influential graphic designers of our time, and is credited with helping to define the field of environmental graphic design. He founded Lance Wyman 1979 and has focused his work primarily on branding/wayfinding systems for public environments.

His graphic system for the 1968 Mexico City Olympicshas been cited as “one of the most successful in the evolution of visual identification.”

Lance Wyman's early landmark work also includes branding/wayfinding for the Mexico City Metro, the National Zoo, and the Minnesota Zoo, which TIME magazine selected as one of the 10 best designs of 1981. His other successful public communication systems have included the original map for the Washington, D.C., Metro, branding and wayfinding signage for pedestrian skywalk systems in Calgary and Edmonton, the Amtrak High Speed Rail facility at Pennsylvania Station, the St. George Staten Island Ferry Terminal in New York, the American Museum of Natural History, and the New Mexico RailRunner railway system, among many others.

Read what Lance has to say about the design of the Sochi  and Olympic brandingtoday and view the blog of articleson Lance and his work on

View Lance's work at Lance Wyman Ltdand connect with him on LinkedIn.


2023 SEGD Conference 50th Anniversary Experience Washington DC: Look Both Ways

2023 SEGD 50th Anniversary Conference Washington D.C.

Read Time: 4 minutes
Over the last 50 years, Experience Design has evolved from experiential graphic design to a truly interdisciplinary approach that combines designers, content creators, interaction and information specialists, architects, fabricators and others who have a hand in shaping content-rich experiences. To celebrate this evolution, SEGD’s 50th anniversary will joyously celebrate the present moment by equal parts honoring the legacy of the profession and by looking forward to all that is to come. 

Questions, Answered—Four Years of SEGD Interviews

Questions, Answered—Four Years of SEGD Interviews

Read Time: 7.5 minutes

SEGD and SEGD Members ask a lot of questions—and—we get the answers! Over the past four years, we've published a lot of interviews—interviews with fellows, friends of the community, with designers young and old, the famous and the unknown. For your summer reading pleasure, we've compiled 20 interviews that cover a broad range of topics and interviewees. 

Have a few minutes (or several hours) to spare? Happy reading! 


The Fellows

Lance Wyman’s Proposal for 1976 Bicentennial

Lance Wyman’s Proposal for 1976 Bicentennial

Read Time: 4.5 minutes

This book is a near reproduction of the one-off, leather-bound ‘sketchbook’ that Lance Wyman made to document his design process for the creation of a logo and identity design for the 1976 American Bicentennial celebrations to mark the creation of the USA as an independent republic.


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