LAB at Rockwell Group

Experiences in the Era of Disruption: 2017 SEGD Xlab Coming to NYC, Nov. 2–3

Register now to attend 2017 SEGD Xlab

NEW YORK—SEGD’s Xlab returns this November to New York as the final event of New York Digital Signage Week.This year’s theme, “Experience Design in the Era of Disruption,” will showcase how disruption in all businesses and industry verticals is impacting experiential graphic design and the way people are using and interacting with places and spaces.

Hendrik Gerrits

Hendrik Gerrits is a project manager and 3D designer at LAB at Rockwell Group, the firm’s digital

interaction studio. Over the past seven years, the LAB has established itself as a leader in embedding

creative technology into physical environments. Since joining the LAB in 2011, Hendrik Gerrits has worked on

various projects for Google, The National Building Museum, Cohen Children’s Medical Center, Intel’s

Maker Faire and Intel’s CES.


Hendrick Gerrits, Project Manager at the LAB at Rockwell Group
New York, NY


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