LAB at Rockwell Group

Daniel Marino

Daniel Marino is an architect and is the Design Director of the LAB at Rockwell Group. His work focuses on experience master planning and architectural storytelling to translate brands into immersive environments.

Daniel Marino
Rockwell Group
New York City

National Building Museum Summer Block Party—Lawn

Finalist 2020
National Building Museum Summer Block Party—Lawn

Every summer, The National Building Museum in Washington D.C. hosts an open competition to outfit the museum’s great hall with an immersive installation, which aims to create an experience encapsulating themes of summer. For the 2019 season, LAB at Rockwell Group created ‘Lawn,’ a concept celebrating the many identities of a lawn as an iconic communal space. A vast installation of a large sloping green space was built within the National Building Museum’s Great Hall, conceived to unite strangers through collective quintessential memories and rituals of summer.

Crafting the New Immersive Experience with the LAB at Rockwell Group

Submitted by Kate Heller on

SEGD’s Xlab returned to New York City this month with a focus on “Experiences in the Era of Disruption,” a showcase of how disruption impacts experiential graphic design and how people interact with places and spaces.

Crafting the New Immersive Experience with the LAB at Rockwell Group

Inessah Selditz - LAB at Rockwell Group

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's past events. All videos from 2014 through 2019 are available for viewing for members for free. 

If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources. First year members receive a discount on the member rate!

Alexandre Simionescu and Inessah Selditz - Dialogue: Next Generation Public Experiences

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's past events. All videos from 2014 through 2019 are available for viewing for members for free. 

If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources. First year members receive a discount on the member rate!

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