LAB at Rockwell Group

Crafting the New Immersive Experience with the LAB at Rockwell Group

Submitted by Kate Heller on

SEGD’s Xlab returned to New York City this month with a focus on “Experiences in the Era of Disruption,” a showcase of how disruption impacts experiential graphic design and how people interact with places and spaces.

Crafting the New Immersive Experience with the LAB at Rockwell Group

Inessah Selditz - LAB at Rockwell Group

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

Alexandre Simionescu and Inessah Selditz - Dialogue: Next Generation Public Experiences

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

Experiences in the Era of Disruption: 2017 SEGD Xlab Coming to NYC, Nov. 2–3

Register now to attend 2017 SEGD Xlab

NEW YORK—SEGD’s Xlab returns this November to New York as the final event of New York Digital Signage Week.This year’s theme, “Experience Design in the Era of Disruption,” will showcase how disruption in all businesses and industry verticals is impacting experiential graphic design and the way people are using and interacting with places and spaces.

Hendrik Gerrits

Hendrik Gerrits is a project manager and 3D designer at LAB at Rockwell Group, the firm’s digital

interaction studio. Over the past seven years, the LAB has established itself as a leader in embedding

creative technology into physical environments. Since joining the LAB in 2011, Hendrik Gerrits has worked on

various projects for Google, The National Building Museum, Cohen Children’s Medical Center, Intel’s

Maker Faire and Intel’s CES.

 

Hendrick Gerrits, Project Manager at the LAB at Rockwell Group
New York, NY

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