LAB at Rockwell Group

Melissa Hoffman

As Principal and Studio Leader for the LAB at Rockwell Group , Melissa Hoffman works at the intersection of technology, strategy and architecture, guiding the company’s cutting-edge incubator for innovation within built environments. From new software platforms to compelling virtual experiences, the LAB brings fresh concepts to Rockwell Group’s forward-thinking projects. Since joining the company in 2009, Melissa continues to grow relationships with some of the greatest multi-national brands, including Google, Intel, The Coca- Cola Company, and The Walt Disney Company.

As Principal and Studio Leader for the LAB at Rockwell Group , Melissa Hoffman works at the intersection of technology, strategy and architecture, guiding the company’s cutting-edge incubator for innovation within built environments.

Crafting the New Immersive Experience with the LAB at Rockwell Group

SEGD’s Xlab returned to New York City this month with a focus on “Experiences in the Era of Disruption,” a showcase of how disruption impacts experiential graphic design and how people interact with places and spaces.

Inessah Selditz - LAB at Rockwell Group

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

Alexandre Simionescu and Inessah Selditz - Dialogue: Next Generation Public Experiences

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

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