A twenty-three-foot rooster asked all to Wake Up to Formica! The message was clear: Formica products still rise and shine after more than eighty years. The runways – two long counters – featured 82 different Formica surfaces including sinks. The simple runway plan was accompanied by irresistible egg-shaped lights and seating. Floating typographic walls defined the perimeter and a minimalist sculpture gallery displayed sample swatches.
The founder of Bridge & Tunnel Pizza is a former New Yorker who aspires to create a franchise out of his New York style pizza-by-the-slice restaurant. He asked Kuhlmann Leavitt to develop a brand identity and design the interior of his flagship restaurant in St. Louis.