Kim Baer Design Associates

Kim Baer

Kim Baer, principal of Los Angeles-based design studio KBDA, is a strong believer in the power of design as a strategic tool. Her firm has created research-driven work for clients as diverse as the Getty, Amgen, Hyatt, Nike, the Natural History Museum of Los Angeles, Inner-City Arts, the Skirball Cultural Center, and the LA Philharmonic.

KBDA specializes in helping organizations hone their positioning and messaging. Once that messaging has been crafted, KBDA is well known for its focus on audience experience, whether that is expressed online, in print, or in a 3D environment.

Kim Baer, KBDA
Los Angeles, CA

Natural History Museum of Los Angeles Environmental Graphics, Branding, and Signage

Ready for Prime Time

A new brand and wayfinding signage bring clarity, scale, and drama to a venerable Los Angeles icon.

When the Natural History Museum of Los Angeles County chose to renovate its existing facilities instead of spending $300 million on a new building, it knew that more than just the physical environment needed to change. To stay relevant, the museum needed to rethink its very mission and the way it engages with visitors and patrons.

Subscribe to RSS - Kim Baer Design Associates