Kevin Cherashore

Kevin Cherashore

Kevin Cherashore is the Owner/President of Direct Embed Coating Systems LLC and MS Signs. Kevin and Mo Ladak established MS Signs in 2008 after extensive careers in the sign industry. Their lofty goal was to improve lives and make the world a better place through sharing their skills in the development of superior companies and institutions. This translated to an approach centered on supporting the strategies of elite businesses through close relationships based on trust, education, and transparency.

Kevin Cherashore, MS Signs
MS Signs
Paterson, NJ

JetBlue Terminal T5

True Blue

Intuitive wayfinding and on-brand environmental graphics get the job done at JetBlue’s new JFK terminal.

Literally in the shadow of the iconic Eero Saarinen-designed TWA terminal at New York’s JFK International Airport, the new JetBlue Airways terminal was designed to do its job quietly, without drawing attention away from the Saarinen landmark.

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