Katie Sprague

CallisonRTKL

RTKL is a leading architectural design firm and winner of multiple SEGD Global Design Awards. Driven by a passion for great design, the creation of great places and the creative process, RTKL implements innovative ideas across multiple services and lines of business.

Eli Kuslansky & Katie Sprague - Reflecting Workplace Culture through Branded Environments

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

Now Introducing... Speakers for SEGD's 2019 Branded Environments

2019 Branded Environment Speakers are as follows: (left to right, top to bottom) Angela Hill, Eric LeVine, Katie Sprague, Nathan Hill, Jill Spaeth, Joe Lawton, Eli Kuslansky, Hyunmi Jenny Lee, Braulio Baptista.

Read Time: 4 minutes
Last year, a record-breaking number of participants gathered in Las Vegas for the SEGD Branded Environments event at the Digital Signage Expo (DSE). If you were there, you know this event is awesome. If you weren't... well, you won't want to miss another year. The 2019 SEGD Branded Environments event is going to be bigger and better than ever! This year's Branded Environments program will feature a diverse line-up of speakers whose work spans the globe. Learn from bright, innovative leaders, who are challenging the traditional expectations of how brand impacts environment.

Katie Sprague - To Be or Not to Be: The Rise and Fall of Branded Environments

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

To Be or Not to Be? The Rise and Fall of Branded Environments

Katie Sprague at SEGD Branded Environments 2015

The word "brand" was originated to describe the mark on a cow's butt. Today it covers much, much more than that. Branding is an art form, a short hand for customer preferences, and even a cause for world domination. Katie Sprague, Senior VP at Callison RTKL, covers the long and short of it at Be | The Branded Environments Event Thursday in Los Angeles.

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